PAYETTE RIVER FINANCIAL ADVISORS Trademark
Trademark Overview
On Friday, December 5, 2025, a trademark application was filed for PAYETTE RIVER FINANCIAL ADVISORS with the United States Patent and Trademark Office. The USPTO has given the PAYETTE RIVER FINANCIAL ADVISORS trademark a serial number of 99532818. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, December 5, 2025. This trademark is owned by Payette River Financial Advisors. The PAYETTE RIVER FINANCIAL ADVISORS trademark is filed in the Insurance & Financial Services category with the following description:
Insurance and financial information and consultancy services
General Information
| Serial Number | 99532818 |
| Word Mark | PAYETTE RIVER FINANCIAL ADVISORS |
| Filing Date | Friday, December 5, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, December 5, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Insurance and financial information and consultancy services |
| Description of Mark | The mark consists of The mark consists of a stylized logo combining the letters “P” and “R” to represent “Payette River.” A bold, uppercase “P” shares a vertical stroke with a capital “R,” whose leg curves outward in a wave-like motion, evoking the flow of a river. The design is symmetrical and clean, conveying stability and professionalism. Rounded edges enhance approachability while maintaining a modern, executive look. The logo uses Adobe Jenson Pro for the primary logotype, with Montserrat Regular and Merriweather Regular applied to headers and subheadings in supporting text. The color palette consists of deep blue as the primary color, soft slate as the secondary, and goldenrod as an accent. Accompanying text, “Payette River Financial Advisors,” appears in all capital letters to the right of the emblem. The text design features “Payette River” in large all caps, with “Financial Advisors” centered directly underneath in smaller all caps, creating a balanced and professional visual hierarchy. |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 5, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, September 3, 2019 |
| First Use In Commerce Date | Tuesday, September 3, 2019 |
Trademark Owner History
| Party Name | Payette River Financial Advisors |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Emmett, ID 83617 |
Trademark Events
| Event Date | Event Description |
| Friday, December 5, 2025 | NEW APPLICATION ENTERED |
| Friday, December 5, 2025 | APPLICATION FILING RECEIPT MAILED |
