| Serial Number | 99426514 |
| Word Mark | PASSPLAY |
| Filing Date | Friday, October 3, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, February 25, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Downloadable computer application software for mobile phones, namely, software for users to access and use digital credentials, participate in loyalty and rewards programs, view account information, redeem benefits, view program information, and access location-based content, namely, maps, event schedules, supplemental information, and tours. |
| Goods and Services | Software as a service (SAAS) services, namely, hosting software for use by others for user management, namely, tracking, redeeming, and reporting user benefits, managing user credentials, generating usage analytics, and providing organizations with insights into user engagement and value; providing temporary use of non-downloadable software for administering and delivering location-based content, namely, maps, event schedules, supplemental information, and tours. |
| Goods and Services | Business research and data analysis services in the field of user engagement, loyalty programs, rewards programs, and location-based services; business consulting services relating to the administration and management of user engagement, loyalty programs, rewards programs, and information associated with location-based content, namely, maps, event schedules, supplemental information, and tours. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Friday, April 1, 2022 |
| First Use In Commerce Date | Monday, May 16, 2022 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, April 1, 2022 |
| First Use In Commerce Date | Monday, May 16, 2022 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, April 1, 2022 |
| First Use In Commerce Date | Monday, May 16, 2022 |
| Party Name | Speak Creative, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Memphis, TN 38120 US |
| Event Date | Event Description |
| Friday, October 3, 2025 | NEW APPLICATION ENTERED |
| Friday, October 3, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, February 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 23, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, February 25, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 25, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 25, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |