| Serial Number | 86679082 |
| Word Mark | PAREIDOLIA BREWING CO. , FACE IT BEER IS GOOD! |
| Filing Date | Tuesday, June 30, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, August 22, 2025 |
| Registration Number | 4935741 |
| Registration Date | Tuesday, April 12, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 26, 2016 |
| Description of Mark | The mark consists of the design of a barrel and tap forming a smiling face in black and white, bordered by the wording "PAREIDOLIA BREWING CO." in yellow on a field of black circling the barrel face, and the wording "FACE IT, BEER IS GOOD!" in black with yellow drop shadowing below. |
| In Another Form Statement | The mark was first used in commerce in a different form other than that sought to be registered at least as early as 09/01/2014 |
| In Another Form Statement | The mark was first used anywhere in a different form other than that sought to be registered at least as early as 06/30/2015 |
| Indication of Colors claimed | The color(s) BLACK, WHITE AND YELLOW is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "BREWING CO." |
| Goods and Services | Beer |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 7, 2015 |
| Primary Code | 032 |
| First Use Anywhere Date | Monday, January 20, 2014 |
| First Use In Commerce Date | Monday, September 1, 2014 |
| Party Name | Pareidolia Enterprises, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sebastian, FL 32958 |
| Party Name | Pareidolia Enterprises, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sebastian, FL 32958 |
| Party Name | Pareidolia Enterprises, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sebastian, FL 32958 |
| Event Date | Event Description |
| Friday, July 3, 2015 | NEW APPLICATION ENTERED |
| Thursday, October 8, 2015 | ASSIGNED TO EXAMINER |
| Thursday, October 8, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, July 7, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 8, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 8, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, October 8, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, October 8, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 26, 2016 | PUBLISHED FOR OPPOSITION |
| Monday, April 12, 2021 | TEAS SECTION 8 RECEIVED |
| Monday, April 12, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, October 8, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 6, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 26, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 12, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, August 12, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 8, 2021 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Thursday, September 9, 2021 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Sunday, April 13, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, August 22, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, August 22, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, August 22, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, August 22, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Sunday, September 12, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Sunday, September 12, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, April 12, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |