PANERA BREAD Trademark

Trademark Overview


On Tuesday, July 22, 2014, a trademark application was filed for PANERA BREAD with the United States Patent and Trademark Office. The USPTO has given the PANERA BREAD trademark a serial number of 86344790. The federal status of this trademark filing is PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED as of Saturday, April 15, 2023. This trademark is owned by Pumpernickel Associates, LLC. The PANERA BREAD trademark is filed in the Pharmaceutical Products, Computer & Software Products & Electrical & Scientific Products, Meat & Processed Food Products, Staple Food Products, Light Beverage Products, Advertising, Business and Retail Services, and Restaurant & Hotel Services categories with the following description:

Bakery goods, coffee, coffee and tea drinks, coffee and tea based beverages, [ chocolate based beverages, brownies, ] prepared pastas, [ egg sandwiches, hot and cold sandwiches, pasta, ] bread, [ bagels, pastries, panini, ] cookies, [ muffins, oatmeal, granola, parfaits, ] salad dressings

Magnetically encoded loyalty cards, incentive cards, reward cards [, and gift cards ] that may be redeemed for or used towards the purchase of menu items [ ; downloadable mobile application for ordering food ]

Soup, [ vegetable and garden salads, tuna fish salad, stews, ] potato chips, [ cream cheese, meat, poultry, pork, beef; salmon, not live; yogurt-based beverages, fruit salads, milk-based beverages with high milk content, egg soufflés; prepackaged meals consisting primarily of meat, seafood or poultry ]

[ Nutritionally fortified beverages and vitamin fortified beverages ]

[ Franchising, namely, providing technical and business management assistance in the establishment and/or operation of restaurants and cafes; computerized online ordering services in the field of restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free and discounted menu items; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes ]

Beverages, namely, fruit [ and/or vegetable ] juices, drinks, or smoothies; frozen fruit beverages and frozen fruit-based beverages

Restaurant, cafe and catering services; take-out restaurant services; restaurants featuring delivery; food preparation; preparation of carry out foods and beverages
panera bread

General Information


Serial Number86344790
Word MarkPANERA BREAD
Filing DateTuesday, July 22, 2014
Status705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED
Status DateSaturday, April 15, 2023
Registration Number4930117
Registration DateTuesday, April 5, 2016
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 19, 2016

Trademark Statements


Goods and ServicesBakery goods, coffee, coffee and tea drinks, coffee and tea based beverages, [ chocolate based beverages, brownies, ] prepared pastas, [ egg sandwiches, hot and cold sandwiches, pasta, ] bread, [ bagels, pastries, panini, ] cookies, [ muffins, oatmeal, granola, parfaits, ] salad dressings
Description of MarkThe mark consists of a woman's head and arm with loaf of bread in black on yellow background, above the words PANERA BREAD in white, all placed in an etched green square.
Goods and ServicesMagnetically encoded loyalty cards, incentive cards, reward cards [, and gift cards ] that may be redeemed for or used towards the purchase of menu items [ ; downloadable mobile application for ordering food ]
Goods and ServicesSoup, [ vegetable and garden salads, tuna fish salad, stews, ] potato chips, [ cream cheese, meat, poultry, pork, beef; salmon, not live; yogurt-based beverages, fruit salads, milk-based beverages with high milk content, egg soufflés; prepackaged meals consisting primarily of meat, seafood or poultry ]
Goods and Services[ Nutritionally fortified beverages and vitamin fortified beverages ]
Indication of Colors claimedThe color(s) yellow, black, white and green is/are claimed as a feature of the mark.
Goods and Services[ Franchising, namely, providing technical and business management assistance in the establishment and/or operation of restaurants and cafes; computerized online ordering services in the field of restaurant take-out and delivery; administration of a customer loyalty program which provides registered customers with free and discounted menu items; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes ]
Translation of Words in MarkThe English translation of PANERA in the mark is a large basket for carrying goods on the back of an animal or person.
Goods and ServicesBeverages, namely, fruit [ and/or vegetable ] juices, drinks, or smoothies; frozen fruit beverages and frozen fruit-based beverages
Goods and ServicesRestaurant, cafe and catering services; take-out restaurant services; restaurants featuring delivery; food preparation; preparation of carry out foods and beverages
Disclaimer with Predetermined Text"BREAD" FOR INTERNATIONAL CLASSES 9, 30, 35, AND 43

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateSaturday, April 15, 2023
Primary Code005
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2014
Primary Code009
First Use Anywhere DateTuesday, September 3, 2013
First Use In Commerce DateTuesday, September 3, 2013

International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2014
Primary Code029
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2014
Primary Code030
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2014
Primary Code032
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateSaturday, April 15, 2023
Primary Code035
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2014
Primary Code043
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

Trademark Owner History


Party NamePumpernickel Associates, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63127

Party NamePumpernickel Associates, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63127

Party NamePumpernickel Associates, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSt. Louis, MO 63127

Trademark Events


Event DateEvent Description
Saturday, April 15, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, April 15, 2023REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 14, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 5, 2022TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 13, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, April 5, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, March 24, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 27, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, May 20, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 26, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 5, 2016REGISTERED-PRINCIPAL REGISTER
Tuesday, January 19, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 19, 2016PUBLISHED FOR OPPOSITION
Wednesday, December 30, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, December 11, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 11, 2015EXAMINER'S AMENDMENT ENTERED
Friday, December 11, 2015NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 11, 2015EXAMINERS AMENDMENT E-MAILED
Friday, December 11, 2015EXAMINERS AMENDMENT -WRITTEN
Tuesday, December 1, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 30, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, November 30, 2015TEAS REQUEST FOR RECONSIDERATION RECEIVED
Monday, June 8, 2015NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, June 8, 2015FINAL REFUSAL E-MAILED
Monday, June 8, 2015FINAL REFUSAL WRITTEN
Friday, May 8, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 7, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 7, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, November 7, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, November 7, 2014NON-FINAL ACTION E-MAILED
Friday, November 7, 2014NON-FINAL ACTION WRITTEN
Monday, November 3, 2014ASSIGNED TO EXAMINER
Friday, August 15, 2014TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED
Friday, August 15, 2014TEAS VOLUNTARY AMENDMENT RECEIVED
Thursday, July 31, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, July 30, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 25, 2014NEW APPLICATION ENTERED