| Serial Number | 76208246 |
| Word Mark | PACIFIC VIEW |
| Filing Date | Friday, February 9, 2001 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, August 13, 2014 |
| Registration Number | 2950779 |
| Registration Date | Tuesday, May 17, 2005 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 21, 2004 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING PROMOTIONAL CAMPAIGNS FOR SHOPPING MALL TENANTS IN THE NATURE OF MOTIVATING INCREASED MALL TRAFFIC AND SALES; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, THE DISTRIBUTION OF PRINTED AND ELECTRONIC MATERIALS AND THE PREPARATION OF ADVERTISEMENTS IN PRINTED AND ELECTRONIC MATERIALS;[ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH;] PROMOTING PUBLIC AWARENESS OF THE NEED FOR COMMUNITY OUTREACH INITIATIVES AND VOLUNTEERS THEREFORE; PROVIDING INFORMATION SERVICES IN THE NATURE OF A SHOPPERS' GUIDE; [CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE;] ISSUING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES; ON-LINE PROMOTIONAL SERVICES, namely, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, PROMOTIONAL CAMPAIGNS FOR SHOPPING MALL TENANTS IN THE NATURE OF MOTIVATING INCREASED MALL TRAFFIC AND SALES; [ON-LINE PROMOTION OF THE GOODS AND SERVICES OF OTHERS THROUGH AS [SHOPPING REWARDS PROGRAM,] THE DISTRIBUTION OF PRINTED AND ELECTRONIC MATERIALS AND THE PREPARATION OF ADVERTISEMENTS IN PRINTED AND ELECTRONIC MATERIALS; ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH;] ON-LINE INFORMATIONAL SERVICES IN THE NATURE OF A SHOPPERS' GUIDE; ON-LINE INFORMATION SERVICES REGARDING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR SERVICES |
| Goods and Services | LEASING OF SHOPPING MALL SPACE AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; SHOPPING CENTER SERVICES AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; CHARITABLE FUND-RAISING SERVICES AND ON-LINE INFORMATION SERVICES IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND-RAISING SERVICES AND ON-LINE INFORMATIONAL SERVICES IN CONNECTION THEREWITH |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, March 1, 2001 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, October 31, 1999 |
| First Use In Commerce Date | Sunday, October 31, 1999 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 14, 2003 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, October 31, 1999 |
| First Use In Commerce Date | Sunday, October 31, 1999 |
| Party Name | Macerich Buenaventura Limited Partnership |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Party Name | Macerich Buenaventura Limited Partnership |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Party Name | Macerich Buenaventura Limited Partnership |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 13 - Limited Partnership |
| Address | Santa Monica, CA 90401 |
| Event Date | Event Description |
| Wednesday, August 13, 2014 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, August 13, 2014 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, August 13, 2014 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, August 13, 2014 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 25, 2014 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, July 13, 2011 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED |
| Wednesday, July 13, 2011 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, June 17, 2011 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 17, 2011 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, May 17, 2005 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 7, 2005 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Friday, January 14, 2005 | NOTICE OF ALLOWANCE CANCELLED |
| Friday, January 14, 2005 | PAPER RECEIVED |
| Tuesday, December 14, 2004 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 21, 2004 | PUBLISHED FOR OPPOSITION |
| Thursday, August 19, 2004 | PAPER RECEIVED |
| Wednesday, September 1, 2004 | NOTICE OF PUBLICATION |
| Thursday, August 19, 2004 | FAX RECEIVED |
| Monday, July 19, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 26, 2004 | EXAMINERS AMENDMENT MAILED |
| Friday, March 5, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 5, 2004 | PAPER RECEIVED |
| Friday, February 20, 2004 | CASE FILE IN TICRS |
| Tuesday, September 2, 2003 | FINAL REFUSAL MAILED |
| Tuesday, January 8, 2002 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 22, 2003 | ASSIGNED TO EXAMINER |
| Wednesday, August 28, 2002 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, July 5, 2001 | NON-FINAL ACTION MAILED |
| Friday, June 1, 2001 | ASSIGNED TO EXAMINER |