OUR WHY IS YOU Trademark

Trademark Overview


On Friday, May 12, 2017, a trademark application was filed for OUR WHY IS YOU with the United States Patent and Trademark Office. The USPTO has given the OUR WHY IS YOU trademark a serial number of 87447875. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, August 1, 2025. This trademark is owned by Alakef Coffee Roasters, Inc.. The OUR WHY IS YOU trademark is filed in the Staple Food Products, Advertising and Business and Retail Services categories with the following description:

Coffee beans; ground coffee beans; chocolate-covered coffee beans

on-line wholesale and retail store services featuring coffee beans, ground coffee, teas, coffee blends, coffee [ and tea related accessories ] , and coffee-based products [ and accessories ] ; wholesale distributorship services featuring coffee beans, ground coffee, teas, [ flavoring syrups, ] *and* coffee blends [ , drink flavoring products and related goods ]
our why is you

General Information


Serial Number87447875
Word MarkOUR WHY IS YOU
Filing DateFriday, May 12, 2017
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, August 1, 2025
Registration Number5703973
Registration DateTuesday, March 19, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 14, 2017

Trademark Statements


Goods and ServicesCoffee beans; ground coffee beans; chocolate-covered coffee beans
Goods and Serviceson-line wholesale and retail store services featuring coffee beans, ground coffee, teas, coffee blends, coffee [ and tea related accessories ] , and coffee-based products [ and accessories ] ; wholesale distributorship services featuring coffee beans, ground coffee, teas, [ flavoring syrups, ] *and* coffee blends [ , drink flavoring products and related goods ]

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, May 17, 2017
Primary Code030
First Use Anywhere DateFriday, November 2, 2018
First Use In Commerce DateFriday, November 2, 2018

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 25, 2017
Primary Code035
First Use Anywhere DateFriday, November 2, 2018
First Use In Commerce DateFriday, November 2, 2018

Trademark Owner History


Party NameAlakef Coffee Roasters, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressDuluth, MN 55805

Party NameAlakef Coffee Roasters, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDuluth, MN 55805

Party NameAlakef Coffee Roasters, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDuluth, MN 55805

Trademark Events


Event DateEvent Description
Wednesday, May 17, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, August 10, 2017ASSIGNED TO EXAMINER
Tuesday, August 29, 2017NON-FINAL ACTION WRITTEN
Tuesday, August 29, 2017NON-FINAL ACTION E-MAILED
Tuesday, August 29, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 25, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 25, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 25, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 25, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 25, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 9, 2017ASSIGNED TO LIE
Wednesday, October 25, 2017NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 14, 2017PUBLISHED FOR OPPOSITION
Tuesday, November 14, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 9, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, July 9, 2018SOU TEAS EXTENSION RECEIVED
Monday, July 9, 2018SOU EXTENSION 1 FILED
Monday, July 9, 2018SOU EXTENSION 1 GRANTED
Wednesday, July 11, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, November 30, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, December 18, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, November 30, 2018USE AMENDMENT FILED
Wednesday, December 19, 2018STATEMENT OF USE PROCESSING COMPLETE
Tuesday, February 12, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, February 13, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 19, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, November 20, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 19, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, March 5, 2025TEAS SECTION 8 & 15 RECEIVED
Sunday, June 29, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 1, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 1, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, January 6, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 6, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 6, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 6, 2026TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS