| Serial Number | 87600788 |
| Word Mark | OUR LAND. OUR COWS. OUR PASSION. |
| Filing Date | Friday, September 8, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 24, 2018 |
| Registration Number | 5452017 |
| Registration Date | Tuesday, April 24, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 6, 2018 |
| Description of Mark | The mark consists of the stylized words "our land. our cows." above the stylized words "our passion." which are in larger type. All of the lettering is in lower case. Below "our passion." are two horizontal wavy lines, one running the length of the words "our passion" and a smaller one, to the lower right. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Association Services, namely, promoting the interests of dairy producers; promoting public awareness of the benefits of dairy products through advertising; promoting public awareness of the benefits of dairy products via the Internet and all means of communication; promoting public and consumer awareness of dairy farms and dairy farmers via the Internet and all means of communication |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 14, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 31, 2012 |
| First Use In Commerce Date | Monday, December 31, 2012 |
| Party Name | Dairy MAX, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Grand Prairie, TX 75050 |
| Party Name | Dairy MAX, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Grand Prairie, TX 75050 |
| Party Name | Dairy MAX, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Grand Prairie, TX 75050 |
| Event Date | Event Description |
| Thursday, October 26, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, April 24, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 24, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 6, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 6, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 17, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, January 1, 2018 | ASSIGNED TO LIE |
| Wednesday, December 13, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 13, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, December 13, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 13, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, December 13, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, December 13, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, October 17, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 17, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 17, 2017 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 15, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 14, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 12, 2017 | NEW APPLICATION ENTERED |