OUR BUSINESS NAME AND LOGO USES FUTURA FONT, AND THE UMLAUT BEAN OVER THE LETTER "U", WE ARE ADDING THIS ELEMENT TO OUR JEL-U SHOT SKU AS A SIGNATURE OF OUR EXISTING BRAND EQUITY. Trademark
Trademark Overview
On Monday, June 10, 2024, a trademark application was filed for OUR BUSINESS NAME AND LOGO USES FUTURA FONT, AND THE UMLAUT BEAN OVER THE LETTER "U", WE ARE ADDING THIS ELEMENT TO OUR JEL-U SHOT SKU AS A SIGNATURE OF OUR EXISTING BRAND EQUITY. with the United States Patent and Trademark Office. The USPTO has given the OUR BUSINESS NAME AND LOGO USES FUTURA FONT, AND THE UMLAUT BEAN OVER THE LETTER "U", WE ARE ADDING THIS ELEMENT TO OUR JEL-U SHOT SKU AS A SIGNATURE OF OUR EXISTING BRAND EQUITY. trademark a serial number of 98593228. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Monday, June 10, 2024. This trademark is owned by Boyd, James C.. The OUR BUSINESS NAME AND LOGO USES FUTURA FONT, AND THE UMLAUT BEAN OVER THE LETTER "U", WE ARE ADDING THIS ELEMENT TO OUR JEL-U SHOT SKU AS A SIGNATURE OF OUR EXISTING BRAND EQUITY. trademark is filed in the Staple Food Products category with the following description:
Coffee; Coffee; Coffee and coffee substitutes; Coffee and artificial coffee; Coffee and tea; Coffee based beverages; Coffee based drinks; Coffee beans; Coffee beverages with milk; Coffee capsules containing coffee for brewing; Coffee capsules, filled; Coffee cherry tea; Coffee drinks; Coffee essences; Coffee essences for use as substitutes for coffee; Coffee extracts; Coffee extracts for use as substitutes for coffee; Coffee extracts in the form of freeze-dried powder for use as substitutes for coffee; Coffee in brewed form; Coffee pods, filled; Coffee substitutes; Coffee-based beverage containing milk; Coffee-based beverages; Coffee-based beverages containing ice cream; Coffee-based beverages containing ice cream (affogato); Coffee-based drinks; Coffee-based drinks containing ice cream; Coffee-based iced beverages; Coffee-based snack foods; Artificial coffee; Artificial coffee and tea; Beverages made of coffee; Beverages with coffee base; Beverages with a coffee base; Brewed coffee; C...
General Information
| Serial Number | 98593228 |
| Word Mark | OUR BUSINESS NAME AND LOGO USES FUTURA FONT, AND THE UMLAUT BEAN OVER THE LETTER "U", WE ARE ADDING THIS ELEMENT TO OUR JEL-U SHOT SKU AS A SIGNATURE OF OUR EXISTING BRAND EQUITY. |
| Filing Date | Monday, June 10, 2024 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, June 10, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 0 - NOT AVAILABLE |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Coffee; Coffee; Coffee and coffee substitutes; Coffee and artificial coffee; Coffee and tea; Coffee based beverages; Coffee based drinks; Coffee beans; Coffee beverages with milk; Coffee capsules containing coffee for brewing; Coffee capsules, filled; Coffee cherry tea; Coffee drinks; Coffee essences; Coffee essences for use as substitutes for coffee; Coffee extracts; Coffee extracts for use as substitutes for coffee; Coffee extracts in the form of freeze-dried powder for use as substitutes for coffee; Coffee in brewed form; Coffee pods, filled; Coffee substitutes; Coffee-based beverage containing milk; Coffee-based beverages; Coffee-based beverages containing ice cream; Coffee-based beverages containing ice cream (affogato); Coffee-based drinks; Coffee-based drinks containing ice cream; Coffee-based iced beverages; Coffee-based snack foods; Artificial coffee; Artificial coffee and tea; Beverages made of coffee; Beverages with coffee base; Beverages with a coffee base; Brewed coffee; Caffeine-free coffee; Chocolate bark containing ground coffee beans; Decaffeinated coffee; Einspanner (coffee-based beverages containing whipping cream); Frozen coffee drinks; Ground coffee; Ground coffee beans; Iced coffee; Instant coffee; Powdered coffee in drip bags; Preparations for making coffee-based beverages; Prepared coffee and coffee-based beverages; Protein-enriched coffee; Roasted coffee beans; Semi-frozen coffee drinks; Sugar-coated coffee beans; Unroasted coffee beans; Vegan coffee-based beverages; Vegetal preparations for use as coffee substitutes |
| Description of Mark | The mark consists of Our business name and log uses Futura Font, and the umlaut bean over the letter "u" as a nod to the German brewing heritage of our Cincinnati foundation. We are adding this element to our jel-u shot sku as a signature of our existing brand equity. Including our DBA logo of "Bru Brothers Coffee" circle as the letter "o" in shots is also a unique design element in the design, and also a space saving initiative on the small foil lid that will don the small cups of our espresso jel-u shots. |
| Indication of Colors claimed | The color(s) blue, white is/are claimed as a feature of the mark. |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 10, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Boyd, James C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mason, OH 45040 |
Trademark Events
| Event Date | Event Description |
| Monday, June 10, 2024 | NEW APPLICATION ENTERED |
