OPTIONAL OPTIMISM IT'S ALL IN HOW YOU LOOK AT IT Trademark

Trademark Overview


On Monday, October 31, 2011, a trademark application was filed for OPTIONAL OPTIMISM IT'S ALL IN HOW YOU LOOK AT IT with the United States Patent and Trademark Office. The USPTO has given the OPTIONAL OPTIMISM IT'S ALL IN HOW YOU LOOK AT IT trademark a serial number of 85460961. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, November 7, 2025. The OPTIONAL OPTIMISM IT'S ALL IN HOW YOU LOOK AT IT trademark is filed in the Paper & Printed Material Products category with the following description:

Bookmarks; Books in the field of poetry, inspiration, motivation, and self-help; Calendars; Postcards; Social note cards
optional optimism it's all in how you look at it

General Information


Serial Number85460961
Word MarkOPTIONAL OPTIMISM IT'S ALL IN HOW YOU LOOK AT IT
Filing DateMonday, October 31, 2011
Status800 - REGISTERED AND RENEWED
Status DateFriday, November 7, 2025
Registration Number4777444
Registration DateTuesday, July 21, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 10, 2012

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesBookmarks; Books in the field of poetry, inspiration, motivation, and self-help; Calendars; Postcards; Social note cards
Pseudo MarkOPTIONAL OPTIMISM IT IS ALL IN HOW YOU LOOK AT IT
Description of MarkThe mark consists of the word "OPTIONAL" appearing on top of the word "OPTIMISM". The two words share the first "O" which is depicted as a large circle with the bottom half shaded. Below the "PTIMISM" portion of "OPTIMISM" is the wording "IT'S ALL IN HOW YOU LOOK AT IT".

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateThursday, November 3, 2011
Primary Code016
First Use Anywhere DateThursday, October 11, 2012
First Use In Commerce DateTuesday, May 19, 2015

Trademark Owner History


Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressKissimmee, FL 34747

Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressBolingbrook, IL 60440

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressBolingbrook, IL 60440

Trademark Events


Event DateEvent Description
Thursday, November 3, 2011NEW APPLICATION ENTERED
Thursday, November 3, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 4, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, February 16, 2012ASSIGNED TO EXAMINER
Thursday, February 16, 2012EXAMINERS AMENDMENT -WRITTEN
Thursday, February 16, 2012EXAMINERS AMENDMENT E-MAILED
Thursday, February 16, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 16, 2012EXAMINER'S AMENDMENT ENTERED
Thursday, February 16, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 6, 2012ASSIGNED TO LIE
Wednesday, March 7, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 21, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 10, 2012PUBLISHED FOR OPPOSITION
Tuesday, April 10, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 5, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 20, 2012SOU TEAS EXTENSION RECEIVED
Tuesday, November 20, 2012SOU EXTENSION 1 FILED
Tuesday, November 20, 2012SOU EXTENSION 1 GRANTED
Thursday, November 22, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, May 2, 2013SOU TEAS EXTENSION RECEIVED
Friday, May 24, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 2, 2013SOU EXTENSION 2 FILED
Wednesday, May 29, 2013SOU EXTENSION 2 GRANTED
Thursday, May 30, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, December 2, 2013SOU TEAS EXTENSION RECEIVED
Monday, December 2, 2013SOU EXTENSION 3 FILED
Monday, December 16, 2013SOU EXTENSION 3 GRANTED
Tuesday, December 17, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, June 1, 2014SOU TEAS EXTENSION RECEIVED
Sunday, June 1, 2014SOU EXTENSION 4 FILED
Thursday, June 5, 2014SOU EXTENSION 4 GRANTED
Friday, June 6, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sunday, November 23, 2014SOU TEAS EXTENSION RECEIVED
Sunday, November 23, 2014SOU EXTENSION 5 FILED
Monday, December 1, 2014SOU EXTENSION 5 GRANTED
Tuesday, December 2, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 27, 2015TEAS STATEMENT OF USE RECEIVED
Wednesday, May 27, 2015USE AMENDMENT FILED
Wednesday, June 10, 2015STATEMENT OF USE PROCESSING COMPLETE
Friday, June 12, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, June 13, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 21, 2015REGISTERED-PRINCIPAL REGISTER
Friday, August 2, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 2, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 2, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 2, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 2, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 12, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, February 12, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, February 12, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 21, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 25, 2021TEAS SECTION 8 RECEIVED
Wednesday, September 29, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 29, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, September 29, 2021NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Sunday, July 21, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 21, 2025TEAS SECTION 8 & 9 RECEIVED
Friday, November 7, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 7, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 7, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, November 7, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED