Trademark Overview
On Friday, April 21, 2000, a trademark application was filed for OPT EASE with the United States Patent and Trademark Office. The USPTO has given the OPT EASE trademark a serial number of 76031861. The federal status of this trademark filing is ABANDONED - FAILURE TO RESPOND OR LATE RESPONSE as of Friday, June 8, 2001. This trademark is owned by MILLARD GROUP, INC.. The OPT EASE trademark is filed in the Advertising, Business and Retail Services category with the following description:
Electronic collection of permission-based e-mail addresses of individuals for direct marketing usage by e-commerce companies, namely, collection of demographic and behavioral data during a subscribing process to assure that only relevant messages are sent to each individual; monitoring of member's experiences to improve quality of content over time; evaluation of behavior relevant to consumer preferences and buying habits; personalization of content for subscribers; and integration with proven direct marketing data-mining techniques
