Trademark Overview
On Tuesday, June 16, 2026, a trademark application was filed for OPENX DIRECT with the United States Patent and Trademark Office. The USPTO has given the OPENX DIRECT trademark a serial number of 99888115. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 16, 2026. This trademark is owned by OpenX Limited. The OPENX DIRECT trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:
Software as a service (SaaS) featuring software for programmatic advertising automation, supply path optimization, and connecting digital advertisers and demand-side platforms directly to publisher ad servers; Software as a service (SaaS) featuring software for facilitating real-time bidding, automated ad inventory buying, and direct bidder data activation in the field of digital advertising; Software as a service (SaaS) featuring software for tracking, optimizing, and managing digital advertising campaigns, identity matching, and media buying workflows
Advertising and marketing services, namely, facilitating the automated buying and optimization of digital advertising inventory; Advertising and marketing services, namely, providing programmatic advertising supply path optimization for others; Advertising services, namely, direct activation of target audience data for the purpose of buying and selling digital media
