| Serial Number | 85770360 |
| Word Mark | OOYALA |
| Filing Date | Friday, November 2, 2012 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Tuesday, November 9, 2021 |
| Registration Number | 4764908 |
| Registration Date | Tuesday, June 30, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 29, 2013 |
| Goods and Services | Education and entertainment services, namely, providing online, non-downloadable audio and video content in the fields of music and popular culture via a global telecommunication network; education and entertainment services, namely, providing a website featuring videos concerning animation, art, comedy, drama, video games, movie trailers, music, current events, blogs on a variety of topics, tutorials on a variety of topics, and sports; providing digital content recommendation services to consumers; providing targeted recommendations in the field of online audio, video, images and other multimedia content, based on user behavior trends and user data; providing an online computer database of viewers' ratings and recommendations of online audio, video, images and other multimedia content |
| Goods and Services | Computer software, namely, a software platform allowing for the distributing, managing, streaming, delivering, publishing, sorting, compressing, viewing, displaying, personalizing and storing of audio, video, images, and multimedia content; computer software platform enabling content providers, content aggregators and advertisers to optimize and monetize video marketing campaigns through online behavioral profiling and targeting; software platform allowing product and service providers, content providers, content aggregators and advertisers, to selectively target specific online consumers based on an analysis of aggregated individual consumer data or video consumption data; computer programs for measuring, managing, syndicating, tracking, and/or monetizing videos |
| Goods and Services | Electronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audio, visual and audiovisual material via a global computer network; simulcasting broadcast television over global communication networks, the Internet and wireless networks; mobile media services in the nature of electronic transmission of entertainment media content; broadcast services in the nature of streaming of educational and entertainment video via a global telecommunications network |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Advertising services; placement and distribution of advertisements via computer, telecommunications, and broadband networks on multiple platforms and devices; advertising serving services, namely, managing the serving, targeting, monetization, tracking and reporting of advertisements; matching buyers of advertising with sellers of advertising; dissemination of advertising for others via the internet; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; market research services relating to advertising and marketing, namely, providing website, application, and video consumption metrics, statistics, user activity data, and marketing and advertising reports of users' activities; advertising and promotion services; advertising by transmission of on-line publicity for third parties through electronic communications networks; making referrals in the field of entertainment services for products, services, events, activities, facilities, and locations; audience rating determination for audio, video, and multimedia multicasts; advertising and business management services, namely, services in connection with measuring, managing, syndicating, tracking, and/or monetizing videos; advertising and business management services, namely, allowing users to submit advertising links and providing advertising links to products within videos |
| Translation of Words in Mark | The English translation of "OOYALA" in the mark is "CRADLE". |
| Goods and Services | Non-downloadable software platform allowing for the distribution, streaming, sorting, compressing, viewing, displaying, and storing of audio, video and multimedia content over the internet; application service provider (ASP) featuring software for use in online video delivery, online advertising and online marketing; application service provider (ASP), featuring computer software used for the dissemination of advertising via the Internet; providing temporary use of an on-line non-downloadable software platform for use by advertisers and audio and video content publishers for the purpose of managing the serving, targeting, tracking and reporting of advertisements and for maximizing advertising revenue; providing temporary use of on-line non-downloadable software and applications for enabling product and service providers to optimize online consumer monetization, marketing, and satisfaction; providing on-line non-downloadable software platform for enabling product and service providers to optimize online consumer monetization, marketing and satisfaction through dynamic user profiling; application service provider (ASP), featuring software for tracking user activity, and for managing, monitoring and optimizing the performance and effectiveness of online marketing campaigns; providing an online non-downloadable software platform for managing, collecting, integrating, and sharing a wide variety of data and information from various sources about video viewership, viewing trends, viewer behavior, and related metrics and analytics ; online non-downloadable software platform allowing product and service providers and third-party advertisers to selectively target specific online consumers based on an analysis of aggregated individual consumer data |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 8, 2012 |
| Primary Code | 038 |
| First Use Anywhere Date | Monday, March 31, 2008 |
| First Use In Commerce Date | Monday, March 31, 2008 |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 8, 2012 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, March 31, 2008 |
| First Use In Commerce Date | Monday, March 31, 2008 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 8, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, March 31, 2008 |
| First Use In Commerce Date | Monday, March 31, 2008 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 8, 2012 |
| Primary Code | 041 |
| First Use Anywhere Date | Monday, March 31, 2008 |
| First Use In Commerce Date | Monday, March 31, 2008 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 8, 2012 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, March 31, 2008 |
| First Use In Commerce Date | Monday, March 31, 2008 |
| Party Name | DALET OOYALA UK LIMITED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | BASINGSTOKE RG21 4HG GB |
| Party Name | Ooyala, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94040 |
| Party Name | Ooyala, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94040 |
| Party Name | Ooyala, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Mountain View, CA 94040 |
| Event Date | Event Description |
| Friday, August 30, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, November 6, 2012 | NEW APPLICATION ENTERED |
| Thursday, November 8, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 1, 2013 | ASSIGNED TO EXAMINER |
| Sunday, March 10, 2013 | NON-FINAL ACTION WRITTEN |
| Sunday, March 10, 2013 | NON-FINAL ACTION E-MAILED |
| Sunday, March 10, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, September 13, 2013 | EXAMINER'S AMENDMENT ENTERED |
| Friday, August 30, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, August 31, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, September 13, 2013 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, September 13, 2013 | EXAMINERS AMENDMENT E-MAILED |
| Friday, September 13, 2013 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 9, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, September 14, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, September 26, 2013 | ASSIGNED TO LIE |
| Thursday, September 26, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, February 5, 2015 | SOU EXTENSION 2 GRANTED |
| Tuesday, October 29, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 29, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 24, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, June 23, 2014 | SOU TEAS EXTENSION RECEIVED |
| Monday, June 23, 2014 | SOU EXTENSION 1 FILED |
| Monday, June 23, 2014 | SOU EXTENSION 1 GRANTED |
| Wednesday, June 25, 2014 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, December 23, 2014 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, December 23, 2014 | SOU EXTENSION 2 FILED |
| Wednesday, May 27, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 6, 2015 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, March 27, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Friday, March 27, 2015 | SOU TEAS EXTENSION RECEIVED |
| Friday, March 27, 2015 | SOU EXTENSION 3 FILED |
| Friday, March 27, 2015 | USE AMENDMENT FILED |
| Wednesday, May 6, 2015 | SOU EXTENSION 3 GRANTED |
| Wednesday, May 6, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, May 5, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, May 7, 2015 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, May 28, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 30, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 30, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 5, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 29, 2021 | TEAS SECTION 8 RECEIVED |
| Sunday, June 30, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, November 9, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Tuesday, November 9, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, November 9, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |