| Serial Number | 87956601 |
| Word Mark | ONGUARD |
| Filing Date | Monday, June 11, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 25, 2025 |
| Registration Number | 5655727 |
| Registration Date | Tuesday, January 15, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 30, 2018 |
| Certificate of Correction for Registration | In the statement, line 1, "Virtuous imports" should be deleted, and "Virtuous Imports LLC" should be inserted. |
| Goods and Services | Travel bags; Traveling bags; Travelling bags |
| Pseudo Mark | ON GUARD |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 25, 2025 |
| Primary Code | 018 |
| First Use Anywhere Date | Friday, March 16, 2018 |
| First Use In Commerce Date | Friday, March 16, 2018 |
| Party Name | LOMFO, LLC D/B/A UPSTREAM BRANDS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | RICHMOND HEIGHTS, MO 63117 |
| Party Name | CHIWICH HOLDINGS IV, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CHICAGO, IL 60606 |
| Party Name | Virtuous imports LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sanford, FL 32772 |
| Party Name | Virtuous imports LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sanford, FL 32772 |
| Party Name | Virtuous imports LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sanford, FL 32772 |
| Event Date | Event Description |
| Thursday, June 14, 2018 | NEW APPLICATION ENTERED |
| Saturday, June 16, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 10, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 30, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 30, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 15, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 7, 2021 | TEAS SECTION 7 REQUEST RECEIVED |
| Wednesday, September 26, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, September 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 3, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, November 17, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 22, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 3, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, November 3, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, November 3, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, November 3, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, November 18, 2021 | CORRECTION UNDER SECTION 7 - PROCESSED |
| Friday, November 19, 2021 | REVIEW OF CORRESPONDENCE COMPLETE - POWER OF ATTORNEY ENTERED |
| Monday, September 26, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 26, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, January 15, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 25, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, May 3, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, September 26, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |