OLAPLEX Trademark
Trademark Overview
On Tuesday, May 28, 2024, a trademark application was filed for OLAPLEX with the United States Patent and Trademark Office. The USPTO has given the OLAPLEX trademark a serial number of 98572554. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, September 11, 2025. This trademark is owned by OLAPLEX, INC.. The OLAPLEX trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories; Retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories
General Information
| Serial Number | 98572554 |
| Word Mark | OLAPLEX |
| Filing Date | Tuesday, May 28, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, September 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 14, 2025 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized word "OLAPLEX". |
| Goods and Services | On-line retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories; Retail store services featuring cosmetics, hair care preparations, non-medicated toiletry preparations, skin care preparations, bags, cases for hair care, skin care, cosmetic, and personal care products and tools, hair care products, hair care and personal care tools, hair care and personal care supplies, brushes, combs, and hair care, skin care, cosmetic, and personal care accessories |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, May 28, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | OLAPLEX, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
| Party Name | OLAPLEX, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Barbara, CA 93108 |
Trademark Events
| Event Date | Event Description |
| Tuesday, May 28, 2024 | NEW APPLICATION ENTERED |
| Thursday, December 5, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 10, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, December 17, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 8, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 14, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 14, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 11, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 11, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, September 11, 2025 | SOU EXTENSION 1 FILED |
| Thursday, September 11, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, September 12, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, November 14, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, November 14, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, November 14, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 14, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
