| Serial Number | 98760590 |
| Word Mark | OH WOW! |
| Filing Date | Friday, September 20, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 8171203 |
| Registration Date | Tuesday, March 10, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 22, 2025 |
| Pseudo Mark | OH WOW |
| Goods and Services | Cookies; Baked goods, namely, crumbles; Chocolate confections, namely, baked goods including cookies and brownies; Frozen cookie, brownie and biscotti dough |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 20, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, June 22, 2025 |
| First Use In Commerce Date | Sunday, June 22, 2025 |
| Party Name | Baking is the Thing |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Orange, NJ 07052 US |
| Party Name | Baking is the Thing |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Orange, NJ 07052 US |
| Party Name | Baking is the Thing |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | West Orange, NJ 07052 US |
| Event Date | Event Description |
| Friday, September 20, 2024 | NEW APPLICATION ENTERED |
| Wednesday, March 26, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 27, 2025 | ASSIGNED TO EXAMINER |
| Thursday, March 27, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 16, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 22, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 22, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 17, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, July 17, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Friday, January 23, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, July 17, 2025 | USE AMENDMENT FILED |
| Friday, January 23, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, February 13, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 13, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 10, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 10, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |