| Serial Number | 98243718 |
| Word Mark | OBVIO |
| Filing Date | Friday, October 27, 2023 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Wednesday, January 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 30, 2024 |
| Goods and Services | Restaurant services |
| Translation of Words in Mark | The English translation of OBVIO in the mark is OBVIOUS. |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 27, 2023 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, March 14, 2025 |
| First Use In Commerce Date | Friday, March 14, 2025 |
| Party Name | Santa Cruz Co. Holdings LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10065 |
| Party Name | Santa Cruz Co. Holdings LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10065 |
| Event Date | Event Description |
| Friday, October 27, 2023 | NEW APPLICATION ENTERED |
| Monday, January 15, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 21, 2024 | ASSIGNED TO EXAMINER |
| Saturday, March 23, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 10, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 30, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 30, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 25, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, December 19, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, December 19, 2024 | SOU EXTENSION 1 FILED |
| Thursday, December 19, 2024 | SOU EXTENSION 1 GRANTED |
| Thursday, December 19, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, June 25, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Sunday, December 28, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, June 25, 2025 | USE AMENDMENT FILED |
| Sunday, December 28, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, January 7, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, January 7, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |