| Serial Number | 88226338 |
| Word Mark | O LOW PRICE GUARANTEE! |
| Filing Date | Wednesday, December 12, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, April 4, 2025 |
| Registration Number | 5838334 |
| Registration Date | Tuesday, August 20, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 4, 2019 |
| Description of Mark | The mark consists of two concentric circles, the inner circle having an "O" in light font with a light shamrock within the center of the "O", and the words "LOW PRICE GUARANTEE!" in light font, outlined, and wrapped around the outside of the inner concentric circle in the area between the inner concentric circle and the outer concentric circle, the outer concentric circle having a thick boarder around the outside of it. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Retail and on-line retail store services featuring automotive parts and accessories |
| NOT AVAILABLE | "LOW PRICE GUARANTEE" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 8, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 31, 2010 |
| First Use In Commerce Date | Sunday, January 31, 2010 |
| Party Name | O'Reilly Automotive Stores, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SPRINGFIELD, MO 65802 |
| Party Name | O'Reilly Automotive Stores, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, MO 65802 |
| Party Name | O'Reilly Automotive Stores, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, MO 65802 |
| Event Date | Event Description |
| Monday, March 11, 2019 | ASSIGNED TO EXAMINER |
| Saturday, December 15, 2018 | NEW APPLICATION ENTERED |
| Tuesday, January 8, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 9, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, March 19, 2019 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 19, 2019 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 19, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, April 5, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 5, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, April 6, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, April 17, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 29, 2019 | ASSIGNED TO LIE |
| Tuesday, April 30, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 15, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 4, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 4, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 20, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, August 8, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, August 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, August 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 8, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, December 19, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, April 4, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, April 4, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, April 4, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, August 20, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |