O Trademark
Trademark Overview
On Friday, January 2, 2026, a trademark application was filed for O with the United States Patent and Trademark Office. The USPTO has given the O trademark a serial number of 99575291. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 26, 2026. This trademark is owned by Novoe Concept LLC. The O trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Communication Services, Education & Entertainment Services, Medical & Beauty Services & Agricultural Services, Personal, and Legal & Social Services categories with the following description:
Online social networking services in the field of health, wellness, nutrition, fitness, lifestyle design, personal development, and productivity
Affiliate marketing; Promoting and showcasing the goods of others in the field of health, wellness, nutrition, fitness, lifestyle design, personal development, and productivity by means of an on-line shopping site with links to the retail advertisements of others; On-line retail store services featuring wellness, nutrition, and fitness products; Promoting the goods and services of others over the Internet; Promoting the goods and services of others through influencers; On-line business networking services; Business networking
Providing an on-line forum for users to share information in the fields of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity
Educational services, namely, conducting programs in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity; Life coaching services in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity; Coaching in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity
Downloadable electronic publications in the nature of e-books, journals, guides, and newsletters in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity
Wellness and health-related consulting services
General Information
| Serial Number | 99575291 |
| Word Mark | O |
| Filing Date | Friday, January 2, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 26, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 26, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online social networking services in the field of health, wellness, nutrition, fitness, lifestyle design, personal development, and productivity |
| Goods and Services | Affiliate marketing; Promoting and showcasing the goods of others in the field of health, wellness, nutrition, fitness, lifestyle design, personal development, and productivity by means of an on-line shopping site with links to the retail advertisements of others; On-line retail store services featuring wellness, nutrition, and fitness products; Promoting the goods and services of others over the Internet; Promoting the goods and services of others through influencers; On-line business networking services; Business networking |
| Goods and Services | Providing an on-line forum for users to share information in the fields of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity |
| Goods and Services | Educational services, namely, conducting programs in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity; Life coaching services in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity; Coaching in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity |
| Goods and Services | Downloadable electronic publications in the nature of e-books, journals, guides, and newsletters in the field of health, wellness, nutrition, physical fitness, lifestyle design, personal development, and productivity |
| Description of Mark | The mark consists of a stylized capital letter "Ō", with a horizontal macron above the letter "O". |
| Goods and Services | Wellness and health-related consulting services |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 044 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 2, 2026 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Novoe Concept LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Key Biscayne, FL 33149
US |
| Party Name | Novoe Concept LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Key Biscayne, FL 33149
US |
Trademark Events
| Event Date | Event Description |
| Friday, January 2, 2026 | NEW APPLICATION ENTERED |
| Friday, January 2, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, April 23, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 23, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, April 24, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, April 28, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 20, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 26, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 26, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
