| Serial Number | 87760397 |
| Word Mark | O |
| Filing Date | Thursday, January 18, 2018 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 5683525 |
| Registration Date | Tuesday, February 26, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 11, 2018 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Downloadable software for mobile advertising that may be accessed from a global computer network that allows self-service audience data tracking, analytics, statistical evaluation of marketing data, assimilating data for use in advertising, and monitoring and reporting on the effectiveness of advertisements |
| Goods and Services | Advertising and marketing; business management; advertising and promotional services, namely, assistance in the promotion of good and services of others via targeted advertising, marketing, and soliciting; advertising consultation, namely, consultation in the field of online advertising, and web and mobile analytics related thereto; advertising consultation, namely, advertising analysis and optimization; operating online digital advertising self-service marketplaces for use by advertisers, publishers, operators, and associated data providers featuring advertising space on the Internet |
| Goods and Services | Providing temporary use of non-downloadable software for monitoring website and mobile application activity; providing temporary use of non-downloadable software for managing, monitoring and optimizing the performance and effectiveness of websites, mobile applications, and online marketing campaigns; providing temporary use of non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering, and sharing a wide variety of data and information from various sources; design and development of software for Internet users; providing temporary use of non-downloadable software, namely, digital advertising technologies, in particular, software applications for management of digital advertising data |
| Description of Mark | The mark consists of stylized letter "O" with 2 arcs above it. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | Sunday, January 1, 2006 |
| First Use In Commerce Date | Sunday, January 1, 2006 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, January 1, 2006 |
| First Use In Commerce Date | Sunday, January 1, 2006 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 30, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, January 1, 2006 |
| First Use In Commerce Date | Sunday, January 1, 2006 |
| Party Name | Smaato, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Party Name | Smaato, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94108 |
| Party Name | Smaato, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94108 |
| Event Date | Event Description |
| Monday, January 22, 2018 | NEW APPLICATION ENTERED |
| Tuesday, January 30, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 31, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 30, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, May 2, 2018 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 2, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 2, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, October 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, October 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, October 23, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 23, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 23, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 23, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, October 23, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, November 5, 2018 | ASSIGNED TO LIE |
| Wednesday, November 21, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 11, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 11, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, March 11, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 11, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, July 14, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, July 14, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, July 14, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 14, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, July 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 14, 2025 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, August 26, 2025 | TEAS SECTION 8 RECEIVED |
| Tuesday, January 6, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, January 6, 2026 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, January 6, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |