NOW/THEN Trademark

Trademark Overview


On Wednesday, January 31, 2024, a trademark application was filed for NOW/THEN with the United States Patent and Trademark Office. The USPTO has given the NOW/THEN trademark a serial number of 98385328. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Thursday, July 10, 2025. This trademark is owned by Bentley Mills, Inc.. The NOW/THEN trademark is filed in the Floor Covering Products category with the following description:

Carpets, rugs, mats, and matting for covering existing floors; carpeting; carpet backing; carpet tiles
now/then

General Information


Serial Number98385328
Word MarkNOW/THEN
Filing DateWednesday, January 31, 2024
Status731 - SECOND EXTENSION - GRANTED
Status DateThursday, July 10, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 21, 2024

Trademark Statements


Goods and ServicesCarpets, rugs, mats, and matting for covering existing floors; carpeting; carpet backing; carpet tiles

Classification Information


International Class027 - Carpets, rugs, mats and matting, linoleum and other materials for covering existing floors; wall hangings (non-textile).
US Class Codes019, 020, 037, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, February 21, 2024
Primary Code027
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBentley Mills, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCity of Industry, CA 91746

Party NameBentley Mills, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCity of Industry, CA 91746

Trademark Events


Event DateEvent Description
Saturday, February 3, 2024NEW APPLICATION ENTERED
Wednesday, February 21, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, April 16, 2024ASSIGNED TO EXAMINER
Wednesday, May 1, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 16, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 21, 2024PUBLISHED FOR OPPOSITION
Wednesday, January 15, 2025SOU TEAS EXTENSION RECEIVED
Wednesday, January 15, 2025SOU EXTENSION 1 FILED
Thursday, January 16, 2025SOU EXTENSION 1 GRANTED
Tuesday, March 4, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 9, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, May 21, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 16, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, July 9, 2025SOU EXTENSION 2 FILED
Thursday, July 10, 2025SOU EXTENSION 2 GRANTED
Thursday, July 10, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED