NOW. YOU KNOW. Trademark

Trademark Overview


On Thursday, February 27, 2025, a trademark application was filed for NOW. YOU KNOW. with the United States Patent and Trademark Office. The USPTO has given the NOW. YOU KNOW. trademark a serial number of 79427601. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Monday, March 16, 2026. This trademark is owned by Ceres Tag Ltd. The NOW. YOU KNOW. trademark is filed in the Advertising, Business and Retail Services, Communication Services, and Computer & Software Services & Scientific Services categories with the following description:

Advisory services relating to communications equipment; audiovisual communication services, namely, transmitting streamed sound and audiovisual recordings via the Internet; communications consultancy; communication network consultancy; communication of information by satellite; communication services for the electronic transmission of data; communication services for the exchange of data in electronic form; data transmission by biologging devices that transmit short-range wireless, GPS, behavioural or physiological data; providing access to online computer databases; preparation of reports relating to communications; provision of information relating to communications; electronic relaying of messages; electronic transmission of data; transmission of information by electronic communications networks; electronic transmission of information; transmission of global positioning signals for navigation purposes; biologging data transmission services related to remote tracking and data transfe...

Providing information, including online, about scientific and technological services, namely, scientific research, analysis and testing in the field of biologging in agriculture, companion animals and wildlife research, and research and design relating thereto; provision of information relating to scientific research; technological research in the field of biologging in agriculture, companion animals and wildlife research; scientific research; scientific and technological services, namely, technical data analysis services in the field of software and biologging in agriculture, companion animals and wildlife research; scientific and technical analysis in the field of software and biologging in agriculture, companion animals and wildlife research; preparation of technical reports in the field of biologging in agriculture, companion animals and wildlife research; advisory services relating to computer software; advisory services relating to energy efficiency; advisory services relating to...

Data collection for business purposes; data collection for business purposes for others; collection of data for market studies for business purposes; compilation of data for business purposes; data compilation for others for business purposes; data processing and collection of data for commercial purposes; data processing for the collection of data for business purposes; collection, systematization, compilation and analysis of business data and information stored in computer databases; market research data collection and compilation services; collection and analysis of healthcare quality data for business purposes; market analysis; market analysis reporting services; provision of an online marketplace for buyers and sellers of goods and services; commercial information; business information; collecting and compiling commercial information; acquisition of commercial information; business advice; business management; advice relating to business management; business risk management; advis...
now. you know.

General Information


Serial Number79427601
Word MarkNOW. YOU KNOW.
Filing DateThursday, February 27, 2025
Status661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED
Status DateMonday, March 16, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAdvisory services relating to communications equipment; audiovisual communication services, namely, transmitting streamed sound and audiovisual recordings via the Internet; communications consultancy; communication network consultancy; communication of information by satellite; communication services for the electronic transmission of data; communication services for the exchange of data in electronic form; data transmission by biologging devices that transmit short-range wireless, GPS, behavioural or physiological data; providing access to online computer databases; preparation of reports relating to communications; provision of information relating to communications; electronic relaying of messages; electronic transmission of data; transmission of information by electronic communications networks; electronic transmission of information; transmission of global positioning signals for navigation purposes; biologging data transmission services related to remote tracking and data transfer; wireless broadband communication services for biologging devices that transmit short-range wireless, GPS, behavioural or physiological data; wireless electronic transmission of data and information; wireless broadband communication services for biologging sensors; wireless broadband communication services for the Internet of Things.
Goods and ServicesProviding information, including online, about scientific and technological services, namely, scientific research, analysis and testing in the field of biologging in agriculture, companion animals and wildlife research, and research and design relating thereto; provision of information relating to scientific research; technological research in the field of biologging in agriculture, companion animals and wildlife research; scientific research; scientific and technological services, namely, technical data analysis services in the field of software and biologging in agriculture, companion animals and wildlife research; scientific and technical analysis in the field of software and biologging in agriculture, companion animals and wildlife research; preparation of technical reports in the field of biologging in agriculture, companion animals and wildlife research; advisory services relating to computer software; advisory services relating to energy efficiency; advisory services relating to environmental protection; analysis of statistical data for scientific research; application service provider (ASP) services featuring software for biologging in agriculture, companion animals and wildlife research; quality control of goods and services for others; association services being the quality control for others of goods or services provided by members of the association; preparation of scientific reports; authentication services being verification of the attributes of goods in the nature of software for biologging in agriculture, companion animals and wildlife research; certification services, namely, testing, verification and authentication of the services of others for the purpose of certification; computer software design; Advisory and information services related to computer support services being installation, repair and maintenance of computer hardware and peripherals; computerized business information storage being electronic data storage; computerized data storage services; environmental monitoring services, namely, biologging in agriculture, companion animals and wildlife research; evaluation of product quality against benchmark references; evaluation of product development; evaluation of product design; product quality evaluation; information services regarding quality standards in the nature of biologging in agriculture, companion animals and wildlife research; livestock assessment, namely, testing and inspection of livestock breeding; testing, inspection and research services in the field of livestock; quality assessment of livestock; mapping services; online non-downloadable web-based applications for biologging, based on data collected, compiled, systematized, and analyzed for monitoring and research in agriculture, companion animals, and wildlife; platform as a service (PaaS) featuring computer software platforms for biologging, based on data collected, compiled, systematized, and analyzed for monitoring and research in agriculture, companion animals, and wildlife; provision of information relating to environmental sustainability; environmental assessment services; quality accreditation services, namely, testing, analysis and evaluation of service providers in the field of biologging to determine conformity with established accreditation standards; quality control services for others for certifying product quality; software as a service (SaaS) featuring computer software for biologging, based on data collected, compiled, systematized, and analyzed for monitoring and research in agriculture, companion animals, and wildlife; designing and hosting of web portals; design and development of computer software for the collection, transmission and analysis of data; consultancy services relating to technical data analysis for agriculture, companion animals and wildlife monitoring and research; software development services for biologging data collection, visualization and analysis; platform as a service (PaaS) featuring software for biologging data collection, visualization and analysis of data collected, compiled, systematized, and analyzed for monitoring and research in agriculture, companion animals, and wildlife; platform as a service (PaaS) featuring computer software platforms for monitoring and research in agriculture, companion animals, and wildlife for the purposes of biologging data collection, visualization and analysis; hosting and providing electronic platforms for data sharing and transmission; hosting and providing electronic platforms for the purposes of providing biologging data collection, visualization and analysis; scientific research and design related to biologging technologies; online data storage; electronic data storage; cloud-based biologging data storage services; artificial intelligence as a service (AIaaS) featuring software using artificial intelligence for data exploration, data assessment, data analytics and business analytics; software as a service (SaaS) featuring artificial intelligence software for machine learning; providing non-downloadable computer software for use in manipulation of collections of user-defined data in the field of machine learning; artificial intelligence-driven analysis of technical data using machine learning models for interpreting biologging data.
Pseudo MarkNOW YOU KNOW
Goods and ServicesData collection for business purposes; data collection for business purposes for others; collection of data for market studies for business purposes; compilation of data for business purposes; data compilation for others for business purposes; data processing and collection of data for commercial purposes; data processing for the collection of data for business purposes; collection, systematization, compilation and analysis of business data and information stored in computer databases; market research data collection and compilation services; collection and analysis of healthcare quality data for business purposes; market analysis; market analysis reporting services; provision of an online marketplace for buyers and sellers of goods and services; commercial information; business information; collecting and compiling commercial information; acquisition of commercial information; business advice; business management; advice relating to business management; business risk management; advisory services relating to business risk management; business advisory services relating to commercial planning; business consulting and marketing consulting, namely, conducting benchmarking services in the nature of business research and surveys regarding biologging data in agriculture, companion animals and wildlife research; evaluation of business organization practices for business management purposes in the nature of benchmarking; business analysis; business analysis being the conducting of productivity studies; business consultancy services relating to the supply of quality management systems; business data management consultancy in information analysis; business data analysis; collation of data for business purposes in the nature of analyzing and compiling data into computer databases; collection of financial information; commercial information services provided by access to a computer database; company data information services, namely, compilation of business directories featuring company data; compilation of statistical data for business purposes; computerised business information services; computerized business information retrieval; computerised business research; computerized data verification; computerized stock control services, namely, inventory control; computerized stock management, namely, inventory management; dissemination of commercial information, namely, dissemination of advertising material; economic analysis for business purposes; business management related to farms; financial auditing; livestock auctioneering services; online retail store services featuring downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; preparation of business reports; preparation of commercial reports; preparation of economic reports; providing commercial information; providing commercial information and advice for consumers in the choice of products and services; retail store services featuring downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; Promotion of goods and services through sponsorship of software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; general stock and station agency services, namely, intermediary services in the nature of arranging and facilitating trading transactions and commercial contracts in the fields of agriculture, companion animals and wildlife; systemization of information into computer databases; business data analysis and reporting; consultancy relating to business data collection, systematization, compilation and analysis; retail store services featuring biologging devices and data; wholesale store services featuring biologging devices and data; data processing; biologging data processing services.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, July 10, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateThursday, July 10, 2025
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, July 10, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCeres Tag Ltd
Party Type10 - Original Applicant
Legal Entity Type83 - NOT AVAILABLE
AddressAU

Trademark Events


Event DateEvent Description
Thursday, July 10, 2025SN ASSIGNED FOR SECT 66A APPL FROM IB
Tuesday, July 15, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 15, 2025APPLICATION FILING RECEIPT MAILED
Thursday, July 31, 2025ASSIGNED TO EXAMINER
Thursday, August 14, 2025NON-FINAL ACTION WRITTEN
Friday, August 15, 2025NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, September 26, 2025REFUSAL PROCESSED BY MPU
Saturday, September 27, 2025NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Saturday, October 18, 2025REFUSAL PROCESSED BY IB
Monday, March 16, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 16, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 16, 2026TEAS/EMAIL CORRESPONDENCE ENTERED