| Serial Number | 79427601 |
| Word Mark | NOW. YOU KNOW. |
| Filing Date | Thursday, February 27, 2025 |
| Status | 640 - NON-FINAL ACTION COUNTED - NOT MAILED |
| Status Date | Thursday, August 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Advisory services relating to communications equipment; audiovisual communication services; communications consultancy; communication network consultancy; communication of information by satellite; communication services for the electronic transmission of data; communication services for the exchange of data in electronic form; data transmission; providing access to online computer databases; preparation of reports relating to communications; provision of information relating to communications; relaying of messages (electronic); transmission of data; transmission of information; electronic transmission of information; transmission of global positioning signals for navigation purposes; biologging data transmission services related to remote tracking and data transfer; wireless communication services for biologging devices that transmit short-range wireless, GPS, behavioural or physiological data; wireless electronic transmission of data and information; communication services for biologging sensors; communication services for the Internet of Things. |
| Pseudo Mark | NOW YOU KNOW |
| Goods and Services | Data collection; data collection for others; collection of data for market studies; compilation of data; data compilation for others; data processing and collection of data for commercial purposes; data processing for the collection of data for business purposes; collection, systematization, compilation and analysis of business data and information stored in computer databases; market research data collection and compilation services; collection and analysis of healthcare quality data for business purposes; market analysis; market analysis reporting services; provision of an online marketplace for buyers and sellers of goods and services; commercial information; business information; collecting and compiling commercial information; acquisition of commercial information; business advice; business management; advice relating to business management; business risk management; advisory services relating to business risk management; advisory services relating to commercial planning; benchmarking services; benchmarking (evaluation of business organization practices for business management purposes); business analysis; business analysis being the conducting of productivity studies; business consultancy services relating to the supply of quality management systems; business data management consultancy in information analysis; business data analysis; collation of data; collection of financial information; commercial information services provided by access to a computer database; company data information services; compilation of statistical data; computerised business information services; computerized business information retrieval; computerised business research; computerized data verification; computerized stock control services; computerized stock management; dissemination of commercial information; economic analysis for business purposes; farm management (business management); financial auditing; livestock auctioneering services; online retail services; preparation of business reports; preparation of commercial reports; preparation of economic reports; providing commercial information; providing commercial information and advice for consumers in the choice of products and services; retail services; sponsorship (promotion and marketing services); stock and station services (arranging of contracts, for others, for the buying and selling of goods); systemization of information into computer databases; business data analysis and reporting; consultancy relating to business data collection, systematization, compilation and analysis; retail services for biologging devices and data; wholesale services for biologging devices and data; data processing; biologging data processing services. |
| Goods and Services | Providing information, including online, about scientific and technological services and research and design relating thereto; provision of information relating to scientific research; technological research; scientific research; technical data analysis services; scientific and technical analysis; preparation of technical reports; advisory services relating to computer software; advisory services relating to energy efficiency; advisory services relating to environmental protection; analysis of statistical data for scientific research; application service provider (ASP) services; quality control of goods and services; association services being the quality control of goods or services provided by members of the association; preparation of scientific reports; authentication services (verification of the attributes of goods); certification services (testing, verification and authentication of the goods of others for the purpose of certification); computer software design; computer support services (software advisory and information services); computerized business information storage; computerized data storage services; environmental monitoring services; evaluation of product quality against benchmark references; evaluation of product development; evaluation of product design; product quality evaluation; information services regarding quality standards; livestock assessment (testing, inspection and research services in the field of livestock); testing, inspection and research services in the field of livestock; quality assessment; mapping services; online provision of web-based applications (non-downloadable); platform as a service (PaaS); provision of information relating to environmental sustainability; environmental assessment services; quality accreditation services; quality control services for certifying product quality; software as a service (SaaS); web portal services (designing or hosting); design and development of computer software for the collection, transmission and analysis of data; consultancy services relating to technica data analysis for agriculture, companion animals and wildlife monitoring and research; software development services for biologging data collection, visualization and analysis; platform as a service (PaaS) featuring software for biologging data collection, visualization and analysis; platform as a service (PaaS) for the purposes of providing biologging data collection, visualization and analysis; hosting and providing electronic platforms for data sharing and transmission; hosting and providing electronic platforms for the purposes of providing biologging data collection, visualization and analysis; scientific research and design related to biologging technologies; online data storage; electronic data storage; cloud-based biologging data storage services; artificial intelligence as a service (AIaaS) featuring software using artificial intelligence for data exploration, data assessment, data analytics and business analytics; software as a service (SaaS) featuring artificial intelligence software for machine learning; providing non-downloadable computer software for use in manipulation of collections of user-defined data in the field of machine learning; artificial intelligence-driven analysis of technical data using machine learning models for interpreting biologging data. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 10, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 10, 2025 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 10, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Ceres Tag Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 83 - NOT AVAILABLE |
| Address | AU |
| Event Date | Event Description |
| Thursday, July 31, 2025 | ASSIGNED TO EXAMINER |
| Thursday, August 14, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, August 15, 2025 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, July 15, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, July 10, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, July 15, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |