NOW & WOW Trademark

Trademark Overview


On Tuesday, July 25, 2023, a trademark application was filed for NOW & WOW with the United States Patent and Trademark Office. The USPTO has given the NOW & WOW trademark a serial number of 98101506. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Friday, February 21, 2025. This trademark is owned by 1% Greater Enterprises LLC. The NOW & WOW trademark is filed in the Meat & Processed Food Products and Light Beverage Products categories with the following description:

puffed fruit snacks; processed fruit snack food; fruit-based snack food; fruit-based food snack; snack mix consisting of dehydrated fruit and rice and/or corn flower; dried fruit-based snacks; snack food containing fruit concentrates

smoothies; fruit smoothies; non-alcoholic fruit nectars; fruit drinks; fruit-based drinks; nutritionally fortified smoothies; smoothies containing dietary supplements
now & wow

General Information


Serial Number98101506
Word MarkNOW & WOW
Filing DateTuesday, July 25, 2023
Status730 - FIRST EXTENSION - GRANTED
Status DateFriday, February 21, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 25, 2024

Trademark Statements


Goods and Servicespuffed fruit snacks; processed fruit snack food; fruit-based snack food; fruit-based food snack; snack mix consisting of dehydrated fruit and rice and/or corn flower; dried fruit-based snacks; snack food containing fruit concentrates
Pseudo MarkNOW AND WOW
Goods and Servicessmoothies; fruit smoothies; non-alcoholic fruit nectars; fruit drinks; fruit-based drinks; nutritionally fortified smoothies; smoothies containing dietary supplements

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, August 24, 2023
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, May 15, 2024
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNECTARINA, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressIDAHO FALLS, ID 83404-7909

Party NameNECTARINA, LLC
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressIDAHO FALLS, ID 83404-7909

Party Name1% Greater Enterprises LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIdaho Falls, ID 83404

Trademark Events


Event DateEvent Description
Monday, March 25, 2024ASSIGNED TO EXAMINER
Wednesday, May 15, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, August 24, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 25, 2024NON-FINAL ACTION WRITTEN
Monday, March 25, 2024NON-FINAL ACTION E-MAILED
Monday, March 25, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, May 15, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, May 15, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 17, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 23, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, June 5, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 25, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 20, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, February 20, 2025SOU TEAS EXTENSION RECEIVED
Friday, February 21, 2025SOU EXTENSION 1 FILED
Friday, February 21, 2025SOU EXTENSION 1 GRANTED
Friday, February 21, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, June 25, 2024PUBLISHED FOR OPPOSITION