| Serial Number | 85475377 |
| Word Mark | NOW WHAT |
| Filing Date | Thursday, November 17, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, November 16, 2022 |
| Registration Number | 4175116 |
| Registration Date | Tuesday, July 17, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 1, 2012 |
| Goods and Services | Advertising and marketing consultancy; Advertising services, namely, creating corporate and brand identity for others; Brand concept and brand development services for corporate and individual clients; Branding services, namely, consulting, development, management and marketing of brands for businesses; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business research using focus groups; Business services, namely, consumer research and consulting related thereto; Business strategic planning services; Concept and brand development services for corporate clients; Conducting business and market research surveys; Consumer marketing research and consulting related thereto; Market analysis and research services; Market research and market intelligence services; Marketing services, namely, consumer marketing research |
| Goods and Services | Innovation consulting services, namely, advising others in the areas of product development |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 23, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, December 31, 2004 |
| First Use In Commerce Date | Friday, December 31, 2004 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 23, 2011 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, December 31, 2004 |
| First Use In Commerce Date | Friday, December 31, 2004 |
| Party Name | Paul Barnett, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Brooklyn, NY 11201 |
| Party Name | Paul Barnett, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10012 |
| Party Name | Paul Barnett, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10012 |
| Event Date | Event Description |
| Wednesday, November 16, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, November 16, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, November 16, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, November 15, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 11, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, July 17, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, April 10, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, April 10, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, April 10, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, March 29, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, July 17, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 17, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 1, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 1, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 11, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, March 23, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, March 21, 2012 | ASSIGNED TO LIE |
| Monday, March 5, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 5, 2012 | ASSIGNED TO EXAMINER |
| Wednesday, November 23, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, November 21, 2011 | NEW APPLICATION ENTERED IN TRAM |