NOW WHAT?! Trademark

Trademark Overview


On Monday, October 22, 2001, a trademark application was filed for NOW WHAT?! with the United States Patent and Trademark Office. The USPTO has given the NOW WHAT?! trademark a serial number of 76328285. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 30, 2023. This trademark is owned by Barnes & Noble, Inc.. The NOW WHAT?! trademark is filed in the Paper & Printed Material Products category with the following description:

PUBLICATIONS, NAMELY, A SERIES OF BOOKS IN THE FIELDS OF FITNESS, COMPUTERS AND PERSONAL ELECTRONICS, HOME ELECTRONICS AND ENTERTAINMENT SYSTEMS, FINANCE, BUSINESS, HEALTH, CITY GUIDES, INCLUDING MAPS, CITYSCAPES AND BUILDINGS, CONSUMER GUIDES, TEENAGE RESOURCE BOOKS, TEENAGE FICTION, MEMOIRS, AUTOBIOGRAPHIES, WRITING, CAREERS, COOKING, WINE TASTING, ENTERTAINING, PETS, DECORATING, HOUSE BUILDING, HOME BUYING, CAR BUYING, CAR REPAIR, MARRIAGE, GARDENING, HOME OFFICE, RETIREMENT, PERSONAL FINANCE, JOB HUNTING, FASHION, DIETING, SPIRITUAL GUIDES, NEW AGE HEALING, ALTERNATIVE MEDICINE, CHILDREN'S BOOKS, LABOR, LAW , HISTORY, PSYCHOLOGY, MEDICAL, ELDER CARE, HOME AND HEARTH, SPORTS AND EDUCATION BOOKS IN THE FIELDS OF MUSIC AND ART, EXCLUDING PARENTING
now what?!

General Information


Serial Number76328285
Word MarkNOW WHAT?!
Filing DateMonday, October 22, 2001
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 30, 2023
Registration Number2662558
Registration DateTuesday, December 17, 2002
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 24, 2002

Trademark Statements


Goods and ServicesPUBLICATIONS, NAMELY, A SERIES OF BOOKS IN THE FIELDS OF FITNESS, COMPUTERS AND PERSONAL ELECTRONICS, HOME ELECTRONICS AND ENTERTAINMENT SYSTEMS, FINANCE, BUSINESS, HEALTH, CITY GUIDES, INCLUDING MAPS, CITYSCAPES AND BUILDINGS, CONSUMER GUIDES, TEENAGE RESOURCE BOOKS, TEENAGE FICTION, MEMOIRS, AUTOBIOGRAPHIES, WRITING, CAREERS, COOKING, WINE TASTING, ENTERTAINING, PETS, DECORATING, HOUSE BUILDING, HOME BUYING, CAR BUYING, CAR REPAIR, MARRIAGE, GARDENING, HOME OFFICE, RETIREMENT, PERSONAL FINANCE, JOB HUNTING, FASHION, DIETING, SPIRITUAL GUIDES, NEW AGE HEALING, ALTERNATIVE MEDICINE, CHILDREN'S BOOKS, LABOR, LAW , HISTORY, PSYCHOLOGY, MEDICAL, ELDER CARE, HOME AND HEARTH, SPORTS AND EDUCATION BOOKS IN THE FIELDS OF MUSIC AND ART, EXCLUDING PARENTING
Pseudo MarkNOW WHAT

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 30, 2023
Primary Code016
First Use Anywhere DateMonday, July 31, 2000
First Use In Commerce DateMonday, July 31, 2000

Trademark Owner History


Party NameBARNES & NOBLE BOOKSELLERS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10011

Party NameBarnes & Noble, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Party NameBarnes & Noble, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Party NameBarnes & Noble, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Trademark Events


Event DateEvent Description
Friday, June 30, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Thursday, June 23, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 4, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, December 17, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, September 24, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 18, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 18, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 13, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, July 20, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, July 20, 2012REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, July 20, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, July 18, 2012TEAS SECTION 8 & 9 RECEIVED
Wednesday, May 2, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, December 9, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 9, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 28, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 28, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 30, 2008CASE FILE IN TICRS
Wednesday, December 19, 2007REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, December 19, 2007ASSIGNED TO PARALEGAL
Monday, December 17, 2007TEAS SECTION 8 & 15 RECEIVED
Tuesday, December 17, 2002REGISTERED-PRINCIPAL REGISTER
Tuesday, September 24, 2002PUBLISHED FOR OPPOSITION
Wednesday, September 4, 2002NOTICE OF PUBLICATION
Monday, June 17, 2002APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, May 13, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 9, 2002FINAL REFUSAL MAILED
Tuesday, April 2, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 6, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 18, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, March 6, 2002PAPER RECEIVED
Tuesday, February 19, 2002NON-FINAL ACTION MAILED
Thursday, January 31, 2002ASSIGNED TO EXAMINER
Thursday, January 24, 2002ASSIGNED TO EXAMINER