NOW WHAT?! Trademark

Trademark Overview


On Thursday, November 18, 1999, a trademark application was filed for NOW WHAT?! with the United States Patent and Trademark Office. The USPTO has given the NOW WHAT?! trademark a serial number of 75853137. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 10, 2023. This trademark is owned by Barnes & Noble, Inc.. The NOW WHAT?! trademark is filed in the Paper & Printed Material Products category with the following description:

Publications, namely, a series of self-help books, excluding the field of parenting
now what?!

General Information


Serial Number75853137
Word MarkNOW WHAT?!
Filing DateThursday, November 18, 1999
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 10, 2023
Registration Number2600006
Registration DateTuesday, July 30, 2002
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 7, 2002

Trademark Statements


Goods and ServicesPublications, namely, a series of self-help books, excluding the field of parenting
Pseudo MarkNOW WHAT

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 10, 2023
Primary Code016
First Use Anywhere DateMonday, July 31, 2000
First Use In Commerce DateMonday, July 31, 2000

Trademark Owner History


Party NameBARNES & NOBLE BOOKSELLERS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10011

Party NameBarnes & Noble, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Party NameBarnes & Noble, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Party NameBarnes & Noble, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10011

Trademark Events


Event DateEvent Description
Friday, February 10, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Thursday, June 23, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, February 4, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, July 30, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, September 24, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, August 18, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, August 18, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, September 13, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Saturday, July 28, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, July 28, 2012REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, July 28, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, July 28, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 18, 2012TEAS SECTION 8 & 9 RECEIVED
Wednesday, May 2, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, December 9, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 9, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 28, 2010ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 28, 2010TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 27, 2007CASE FILE IN TICRS
Thursday, September 13, 2007REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 7, 2007ASSIGNED TO PARALEGAL
Tuesday, July 31, 2007REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, July 31, 2007TEAS SECTION 8 & 15 RECEIVED
Tuesday, July 30, 2002REGISTERED-PRINCIPAL REGISTER
Tuesday, May 7, 2002PUBLISHED FOR OPPOSITION
Wednesday, April 17, 2002NOTICE OF PUBLICATION
Monday, October 22, 2001APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 15, 2001EXAMINERS AMENDMENT MAILED
Friday, October 12, 2001USE AMENDMENT ACCEPTED
Wednesday, May 9, 2001CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 18, 2001AMENDMENT TO USE PROCESSING COMPLETE
Wednesday, May 9, 2001USE AMENDMENT FILED
Monday, December 4, 2000FINAL REFUSAL MAILED
Tuesday, August 22, 2000CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 8, 2000NON-FINAL ACTION MAILED
Wednesday, April 26, 2000ASSIGNED TO EXAMINER