NOW THAT'S SMART Trademark

Trademark Overview


On Tuesday, November 24, 2009, a trademark application was filed for NOW THAT'S SMART with the United States Patent and Trademark Office. The USPTO has given the NOW THAT'S SMART trademark a serial number of 77879665. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 10, 2018. This trademark is owned by Marshall & Ilsley Corporation. The NOW THAT'S SMART trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Online financial services, namely, providing an on-line computer web site that provides commercial financial transaction data, account management, financial reporting, accounting features and related reference information

Banking and financial services, namely, credit card services; mortgage lending and home equity loans; business loans; loan financing, secured and unsecured installment loans; banking services, namely, certificate of deposit, individual retirement account, money market, and checking account services; investment brokerage including stocks, bonds and mutual funds; retirement planning, namely, financial planning for retirement; trust services, namely, trust management services, investment and trust company services, estate trust management, financial trust operations; and management of mutual funds; online banking and financial services, namely, on-line trading of financial instruments, shares, options and other derivative products, on-line financial planning services; financial planning, financial portfolio management, financial forecasting, financial analysis and consultation
now that's smart

General Information


Serial Number77879665
Word MarkNOW THAT'S SMART
Filing DateTuesday, November 24, 2009
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 10, 2018
Registration Number4080554
Registration DateTuesday, January 3, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 5, 2010

Trademark Statements


Goods and ServicesOnline financial services, namely, providing an on-line computer web site that provides commercial financial transaction data, account management, financial reporting, accounting features and related reference information
Goods and ServicesBanking and financial services, namely, credit card services; mortgage lending and home equity loans; business loans; loan financing, secured and unsecured installment loans; banking services, namely, certificate of deposit, individual retirement account, money market, and checking account services; investment brokerage including stocks, bonds and mutual funds; retirement planning, namely, financial planning for retirement; trust services, namely, trust management services, investment and trust company services, estate trust management, financial trust operations; and management of mutual funds; online banking and financial services, namely, on-line trading of financial instruments, shares, options and other derivative products, on-line financial planning services; financial planning, financial portfolio management, financial forecasting, financial analysis and consultation
Pseudo MarkNOW THAT IS SMART

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 10, 2018
Primary Code035
First Use Anywhere DateFriday, July 31, 2009
First Use In Commerce DateFriday, July 31, 2009

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 10, 2018
Primary Code036
First Use Anywhere DateFriday, July 31, 2009
First Use In Commerce DateFriday, July 31, 2009

Trademark Owner History


Party NameBMO FINANCIAL CORP.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60603

Party NameBMO FINANCIAL CORP.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60603

Party NameMarshall & Ilsley Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMilwaukee, WI 53202

Party NameMarshall & Ilsley Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMilwaukee, WI 53202

Trademark Events


Event DateEvent Description
Friday, August 10, 2018CANCELLED SEC. 8 (6-YR)
Thursday, March 9, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 3, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, April 14, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, April 14, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 3, 2012REGISTERED-PRINCIPAL REGISTER
Thursday, December 1, 2011NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, November 30, 2011LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, November 16, 2011ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, October 27, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 27, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 26, 2011ASSIGNED TO LIE
Tuesday, October 18, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, October 11, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 11, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 17, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 20, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 20, 2011NON-FINAL ACTION E-MAILED
Wednesday, April 20, 2011SU - NON-FINAL ACTION - WRITTEN
Monday, March 28, 2011STATEMENT OF USE PROCESSING COMPLETE
Wednesday, March 16, 2011USE AMENDMENT FILED
Monday, March 28, 2011CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, March 16, 2011TEAS STATEMENT OF USE RECEIVED
Tuesday, November 30, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 5, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 5, 2010PUBLISHED FOR OPPOSITION
Wednesday, September 1, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 1, 2010ASSIGNED TO LIE
Thursday, August 19, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 18, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 17, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 17, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 17, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, February 17, 2010NON-FINAL ACTION E-MAILED
Wednesday, February 17, 2010NON-FINAL ACTION WRITTEN
Tuesday, February 16, 2010ASSIGNED TO EXAMINER
Wednesday, December 2, 2009NOTICE OF PSEUDO MARK MAILED
Tuesday, December 1, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, November 27, 2009NEW APPLICATION ENTERED IN TRAM