NOW, THAT'S A GOOD MILKSHAKE... Trademark
Trademark Overview
On Monday, June 17, 2024, a trademark application was filed for NOW, THAT'S A GOOD MILKSHAKE... with the United States Patent and Trademark Office. The USPTO has given the NOW, THAT'S A GOOD MILKSHAKE... trademark a serial number of 98604044. The federal status of this trademark filing is REGISTERED as of Tuesday, April 15, 2025. This trademark is owned by Let's Shake On It Milkshakes, LLC. The NOW, THAT'S A GOOD MILKSHAKE... trademark is filed in the Clothing & Apparel Products category with the following description:
Hats
General Information
| Serial Number | 98604044 |
| Word Mark | NOW, THAT'S A GOOD MILKSHAKE... |
| Filing Date | Monday, June 17, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 15, 2025 |
| Registration Number | 7758802 |
| Registration Date | Tuesday, April 15, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 25, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the wording "NOW, THAT'S A GOOD MILKSHAKE" in capital letters with three dots thereafter, the phrase and three dots are the color black and positioned in a circular layout such that the layout of the phrase and three dots forms a circle; the face of a smiling, winking man with a mustache is in the center of the circle formed by the phrase and three dots; the outline of the face of the man is the color black, the skin of the man is the color peach, the mustache of the man is the color black, the teeth of the man are the color white, the mouth of the man is the colors red and rose, the eyebrows of the man are the color black, the hair of the man is the color black, the cheeks, lower lip, nose, eye lid and ear of the man are the color rose and the open eye of the man is the colors white and black; a hat is positioned on the head of the man with stripes and the face of a cow within a circle; the outline of the hat is the color black, the hat is the colors white and gray, the stripes on the hat are the color orange and the outline of the circle and face of the cow are the color black; a bow tie is positioned below the face of the man; the outline of the bow tie is the color black and the bow tie is the color red; a cup is positioned to the right of the bow tie with ice cream protruding from the top and a cherry on top of the protruding ice cream and a straw protruding from the ice cream; the outline of the cup, protruding ice cream, cherry and straw is the color black, the cup is the colors yellow and apricot, the ice cream is the colors yellow and apricot, the cherry is the color red and the straw is the color white; four fingers are positioned partially around the cup; the outline of the fingers is the color black and the fingers are the color peach; an opened hand on which the cup is resting is positioned below the cup; the outline of the hand is the color black and the hand is the color peach; an elbow of the man is positioned below and to the right of the cup; the outline of the elbow is the color black and the elbow is the color white; a first curved line is positioned to the left of the hand and extends underneath the wording "NOW, THAT'S"; the first curved line is the color sea green; a second curved line is positioned to the right of the elbow of the man and extends underneath the wording "SHAKE" and three dots; the second curved line is the color sea green. |
| Pseudo Mark | NOW THAT IS A GOOD MILKSHAKE |
| Goods and Services | Hats |
| Indication of Colors claimed | The colors black, peach, white, red, rose, gray, orange, yellow, apricot and sea green are claimed as a feature of the mark. |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 17, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, September 1, 2023 |
| First Use In Commerce Date | Friday, September 1, 2023 |
Trademark Owner History
| Party Name | Let's Shake On It Milkshakes, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Opelika, AL 36801 |
| Party Name | Let's Shake On It Milkshakes, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Opelika, AL 36801 |
| Party Name | Let's Shake On It Milkshakes, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Opelika, AL 36801 |
Trademark Events
| Event Date | Event Description |
| Monday, June 17, 2024 | NEW APPLICATION ENTERED |
| Sunday, January 12, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, January 12, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 24, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, January 24, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 13, 2025 | ASSIGNED TO EXAMINER |
| Friday, January 24, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 4, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 4, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 4, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 5, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 19, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 25, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 25, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 15, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 15, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
