| Serial Number | 98686507 |
| Word Mark | NOW SCHMEAR THIS! |
| Filing Date | Wednesday, August 7, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 27, 2025 |
| Registration Number | 7807439 |
| Registration Date | Tuesday, May 27, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 8, 2025 |
| Description of Mark | The mark consists of the stylized words "NOW SCHMEAR THIS" with the word "SCHMEAR" outlined in dark brown and filled in tan and light brown, turned diagonally so that the 'S' is pointing to the bottom left and the 'R' is pointing to the top right, with the letter 'C' forming a character in orange, brown and yellow outlined in dark brown with two dark brown and white eyes lined in black, two dark burgundy shoes with white highlights and black soles, white socks, light grey and grey legs, wearing two white gloves lined in black with blue arms, lined in black and a blue mouth with white teeth and a red tongue; The word "NOW" is slightly smaller and written above and to the left of "SCHMEAR in blue, outlined in black with grey shadow. The word "THIS!" is slightly smaller and written below and to the right of "SCHMEAR" in blue, outlined in black and with a grey shadow. Besides the gloves, teeth and eyes, the color white represents background, outlining, shading, and/or transparent area and is not otherwise part of the mark. |
| Goods and Services | Butter; Cream cheese |
| Indication of Colors claimed | The color(s) blue, yellow, orange, dark brown, brown, tan, red, black, grey, light grey, and white is/are claimed as a feature of the mark. |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, August 7, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | Saturday, November 11, 2023 |
| First Use In Commerce Date | Saturday, November 11, 2023 |
| Party Name | Now Schmear This! LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Woodstock, GA 30188 |
| Party Name | Now Schmear This! LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austell, GA 30106 |
| Party Name | Now Schmear This! LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austell, GA 30106 |
| Event Date | Event Description |
| Wednesday, August 7, 2024 | NEW APPLICATION ENTERED |
| Tuesday, January 7, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, January 7, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, January 7, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, February 22, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, February 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, February 23, 2025 | ASSIGNED TO EXAMINER |
| Sunday, March 2, 2025 | NON-FINAL ACTION E-MAILED |
| Sunday, March 2, 2025 | NON-FINAL ACTION WRITTEN |
| Thursday, March 13, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, March 13, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, March 2, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, March 13, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, March 13, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 27, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 27, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, September 5, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, September 5, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, September 5, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, September 5, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 5, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |