NOW PLAYING Trademark

Trademark Overview


On Friday, August 9, 2019, a trademark application was filed for NOW PLAYING with the United States Patent and Trademark Office. The USPTO has given the NOW PLAYING trademark a serial number of 88573561. The federal status of this trademark filing is REGISTERED as of Tuesday, July 14, 2020. This trademark is owned by VidVita, LLC. The NOW PLAYING trademark is filed in the Advertising, Business and Retail Services category with the following description:

Monitoring media content and advertising data from electronically broadcasted media streams for business purposes
now playing

General Information


Serial Number88573561
Word MarkNOW PLAYING
Filing DateFriday, August 9, 2019
Status700 - REGISTERED
Status DateTuesday, July 14, 2020
Registration Number6103585
Registration DateTuesday, July 14, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 11, 2020

Trademark Statements


Goods and ServicesMonitoring media content and advertising data from electronically broadcasted media streams for business purposes

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, August 27, 2019
Primary Code035
First Use Anywhere DateTuesday, February 5, 2019
First Use In Commerce DateWednesday, February 5, 2020

Trademark Owner History


Party NameVidVita, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPottstown, PA 19464

Party NameVidVita, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPottstown, PA 19464

Party NameVidVita, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPottstown, PA 19464

Trademark Events


Event DateEvent Description
Thursday, November 7, 2019ASSIGNED TO EXAMINER
Tuesday, November 12, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 13, 2019NEW APPLICATION ENTERED
Tuesday, August 27, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 26, 2019WITHDRAWN FROM PUB - OG REVIEW QUERY
Tuesday, December 17, 2019NON-FINAL ACTION WRITTEN
Wednesday, December 11, 2019PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, December 17, 2019NON-FINAL ACTION E-MAILED
Tuesday, December 17, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, January 8, 2020EXAMINERS AMENDMENT -WRITTEN
Wednesday, January 8, 2020EXAMINER'S AMENDMENT ENTERED
Wednesday, January 8, 2020EXAMINERS AMENDMENT E-MAILED
Wednesday, January 8, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, January 8, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, February 11, 2020PUBLISHED FOR OPPOSITION
Wednesday, January 22, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 11, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 7, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, April 7, 2020USE AMENDMENT FILED
Tuesday, April 7, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 29, 2020STATEMENT OF USE PROCESSING COMPLETE
Tuesday, June 2, 2020ASSIGNED TO LIE
Friday, June 5, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 22, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 21, 2020SU - NON-FINAL ACTION - WRITTEN
Thursday, May 21, 2020NON-FINAL ACTION E-MAILED
Thursday, May 21, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, May 22, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 5, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, June 6, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 14, 2020REGISTERED-PRINCIPAL REGISTER
Monday, July 14, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, June 5, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED