NOW NOW Trademark

Trademark Overview


On Thursday, April 18, 2024, a trademark application was filed for NOW NOW with the United States Patent and Trademark Office. The USPTO has given the NOW NOW trademark a serial number of 98507185. The federal status of this trademark filing is SU - FINAL REFUSAL - MAILED as of Wednesday, February 18, 2026. This trademark is owned by Dovetail Group LLC. The NOW NOW trademark is filed in the Advertising, Business and Retail Services and Restaurant & Hotel Services categories with the following description:

Hotel and temporary lodging accommodation services; temporary accommodation reservation services; making hotel and temporary lodging, and restaurant reservations for others; providing social meeting, banquet, social function, conference, exhibition and meeting facilities; rental of banquet and social function facilities for special occasions, namely, wedding receptions, birthday parties, banquets, holiday parties, and milestone celebrations; information, consultancy and advisory services in relation to the foregoing, namely, providing information and advice on hotel accommodation and temporary lodging accommodation to others

Business management services for others in the field of hotel and lodging; advertising services for others in the field of hotel and lodging; marketing services for others in the field of hotel and lodging; business management of hotels and temporary lodging; marketing and advertising of residential real estate sales and leases, for others; real estate sales management of rentals and residential and commercial real estate
now now

General Information


Serial Number98507185
Word MarkNOW NOW
Filing DateThursday, April 18, 2024
Status809 - SU - FINAL REFUSAL - MAILED
Status DateWednesday, February 18, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 11, 2025

Trademark Statements


Goods and ServicesHotel and temporary lodging accommodation services; temporary accommodation reservation services; making hotel and temporary lodging, and restaurant reservations for others; providing social meeting, banquet, social function, conference, exhibition and meeting facilities; rental of banquet and social function facilities for special occasions, namely, wedding receptions, birthday parties, banquets, holiday parties, and milestone celebrations; information, consultancy and advisory services in relation to the foregoing, namely, providing information and advice on hotel accommodation and temporary lodging accommodation to others
Goods and ServicesBusiness management services for others in the field of hotel and lodging; advertising services for others in the field of hotel and lodging; marketing services for others in the field of hotel and lodging; business management of hotels and temporary lodging; marketing and advertising of residential real estate sales and leases, for others; real estate sales management of rentals and residential and commercial real estate

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 18, 2024
Primary Code035
First Use Anywhere DateThursday, December 12, 2024
First Use In Commerce DateThursday, December 12, 2024

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 18, 2024
Primary Code043
First Use Anywhere DateThursday, December 12, 2024
First Use In Commerce DateThursday, December 12, 2024

Trademark Owner History


Party NameDovetail Group LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10022

Party NameDovetail Group LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Thursday, April 18, 2024NEW APPLICATION ENTERED
Thursday, April 18, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 1, 2024ASSIGNED TO EXAMINER
Friday, November 8, 2024NON-FINAL ACTION WRITTEN
Friday, November 8, 2024NON-FINAL ACTION E-MAILED
Friday, November 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, January 17, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, January 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, January 18, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 21, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 5, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 11, 2025PUBLISHED FOR OPPOSITION
Tuesday, February 11, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 8, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 27, 2025TEAS STATEMENT OF USE RECEIVED
Tuesday, November 4, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, May 27, 2025USE AMENDMENT FILED
Thursday, November 6, 2025STATEMENT OF USE PROCESSING COMPLETE
Monday, November 10, 2025SU - NON-FINAL ACTION - WRITTEN
Monday, November 10, 2025NON-FINAL ACTION E-MAILED
Monday, November 10, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, February 6, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 18, 2026ASSIGNED TO LIE
Wednesday, February 18, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 18, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 18, 2026SU - FINAL REFUSAL - WRITTEN
Wednesday, February 18, 2026FINAL REFUSAL E-MAILED
Wednesday, February 18, 2026NOTIFICATION OF FINAL REFUSAL EMAILED