NOW NOW Trademark

Trademark Overview


On Thursday, April 18, 2024, a trademark application was filed for NOW NOW with the United States Patent and Trademark Office. The USPTO has given the NOW NOW trademark a serial number of 98507185. The federal status of this trademark filing is NOTICE OF ALLOWANCE - ISSUED as of Tuesday, April 8, 2025. This trademark is owned by Dovetail Group LLC. The NOW NOW trademark is filed in the Advertising, Business and Retail Services, Computer & Software Services & Scientific Services, Restaurant & Hotel Services, Personal, and Legal & Social Services categories with the following description:

Business management services for others in the field of hotel and lodging; advertising services for others in the field of hotel and lodging; marketing services for others in the field of hotel and lodging; business management of hotels and temporary lodging; marketing and advertising of residential real estate sales and leases, for others; real estate sales management of rentals and residential and commercial real estate

Hotel concierge services

Hotel and temporary lodging accommodation services; temporary accommodation reservation services; making hotel and temporary lodging, and restaurant reservations for others; providing social meeting, banquet, social function, conference, exhibition and meeting facilities; rental of banquet and social function facilities for special occasions, namely, wedding receptions, birthday parties, banquets, holiday parties, and milestone celebrations; information, consultancy and advisory services in relation to the foregoing, namely, providing information and advice on hotel accommodation and temporary lodging accommodation to others

providing an interactive website featuring technology that allows users to make hotel, temporary lodging, and restaurant reservations
now now

General Information


Serial Number98507185
Word MarkNOW NOW
Filing DateThursday, April 18, 2024
Status688 - NOTICE OF ALLOWANCE - ISSUED
Status DateTuesday, April 8, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 11, 2025

Trademark Statements


Goods and ServicesBusiness management services for others in the field of hotel and lodging; advertising services for others in the field of hotel and lodging; marketing services for others in the field of hotel and lodging; business management of hotels and temporary lodging; marketing and advertising of residential real estate sales and leases, for others; real estate sales management of rentals and residential and commercial real estate
Goods and ServicesHotel concierge services
Goods and ServicesHotel and temporary lodging accommodation services; temporary accommodation reservation services; making hotel and temporary lodging, and restaurant reservations for others; providing social meeting, banquet, social function, conference, exhibition and meeting facilities; rental of banquet and social function facilities for special occasions, namely, wedding receptions, birthday parties, banquets, holiday parties, and milestone celebrations; information, consultancy and advisory services in relation to the foregoing, namely, providing information and advice on hotel accommodation and temporary lodging accommodation to others
Goods and Servicesproviding an interactive website featuring technology that allows users to make hotel, temporary lodging, and restaurant reservations

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, April 18, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, January 17, 2025
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 18, 2024
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, April 18, 2024
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameDovetail Group LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10022

Party NameDovetail Group LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10022

Trademark Events


Event DateEvent Description
Thursday, April 18, 2024NEW APPLICATION ENTERED
Thursday, April 18, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 1, 2024ASSIGNED TO EXAMINER
Friday, November 8, 2024NON-FINAL ACTION E-MAILED
Friday, November 8, 2024NON-FINAL ACTION WRITTEN
Friday, November 8, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, January 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 17, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, January 18, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 5, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 11, 2025PUBLISHED FOR OPPOSITION
Tuesday, February 11, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 21, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 8, 2025NOA E-MAILED - SOU REQUIRED FROM APPLICANT