NOW IT'S A FIESTA Trademark
Trademark Overview
On Friday, December 13, 2024, a trademark application was filed for NOW IT'S A FIESTA with the United States Patent and Trademark Office. The USPTO has given the NOW IT'S A FIESTA trademark a serial number of 98901037. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 1, 2025. This trademark is owned by B&G Foods North America, Inc.. The NOW IT'S A FIESTA trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Taco shells; seasonings; taco seasonings; burrito seasonings; chili seasonings; fajita seasonings; guacamole seasonings; taco sauce; sauces
Processed peppers; canned jalapeno peppers; canned chili peppers; canned green chilis
General Information
| Serial Number | 98901037 |
| Word Mark | NOW IT'S A FIESTA |
| Filing Date | Friday, December 13, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 1, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
Trademark Statements
| Goods and Services | Taco shells; seasonings; taco seasonings; burrito seasonings; chili seasonings; fajita seasonings; guacamole seasonings; taco sauce; sauces |
| Goods and Services | Processed peppers; canned jalapeno peppers; canned chili peppers; canned green chilis |
| Pseudo Mark | NOW IT IS A FIESTA |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 13, 2024 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 13, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | B&G Foods North America, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Party Name | B&G Foods North America, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
Trademark Events
| Event Date | Event Description |
| Friday, December 13, 2024 | NEW APPLICATION ENTERED |
| Wednesday, May 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, May 31, 2025 | ASSIGNED TO EXAMINER |
| Saturday, May 31, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, May 31, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Saturday, May 31, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Saturday, May 31, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Saturday, May 31, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
