NOW Trademark

Trademark Overview


On Monday, March 5, 2018, a trademark application was filed for NOW with the United States Patent and Trademark Office. The USPTO has given the NOW trademark a serial number of 87819842. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, September 11, 2025. This trademark is owned by Maine Lobster Now LLC. The NOW trademark is filed in the Natural Agricultural Products category with the following description:

Live lobsters; Live seafood; Live shrimps, prawns and lobsters; Lobsters, live; Spiny lobsters, live
now

General Information


Serial Number87819842
Word MarkNOW
Filing DateMonday, March 5, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, September 11, 2025
Registration Number5580142
Registration DateTuesday, October 9, 2018
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 24, 2018

Trademark Statements


Description of MarkThe mark consists of the literal element "NOW" with the letter "O" having a lobster tail come out the bottom and a lobster's claws, eyes, and antennas protrude from the top.
Certificate of Correction for RegistrationIn the statement, line 1, "Maine Lobster Now, LLC" should be deleted and "Maine Lobster Now LLC" should be inserted.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesLive lobsters; Live seafood; Live shrimps, prawns and lobsters; Lobsters, live; Spiny lobsters, live

Classification Information


International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateSaturday, March 10, 2018
Primary Code031
First Use Anywhere DateThursday, May 19, 2016
First Use In Commerce DateThursday, May 19, 2016

Trademark Owner History


Party NameMaine Lobster Now LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSaco, ME 04072

Party NameMaine Lobster Now LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPortland, ME 04102

Party NameMaine Lobster Now LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPortland, ME 04102

Trademark Events


Event DateEvent Description
Wednesday, July 4, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, March 8, 2018NEW APPLICATION ENTERED
Saturday, March 10, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 13, 2018NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, June 18, 2018ASSIGNED TO EXAMINER
Thursday, June 21, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 3, 2024TEAS SECTION 7 REQUEST RECEIVED
Tuesday, July 24, 2018PUBLISHED FOR OPPOSITION
Tuesday, July 24, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 9, 2018REGISTERED-PRINCIPAL REGISTER
Tuesday, May 31, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 31, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 31, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, May 31, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 31, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 9, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, March 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, August 27, 2025TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, September 11, 2025CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, September 30, 2025NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Thursday, September 11, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, March 18, 2025POST REGISTRATION ACTION MAILED - SEC. 7
Friday, March 28, 2025TEAS SECTION 8 & 15 RECEIVED
Thursday, September 11, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.