NOW Trademark
Trademark Overview
On Monday, March 5, 2018, a trademark application was filed for NOW with the United States Patent and Trademark Office. The USPTO has given the NOW trademark a serial number of 87819753. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, August 29, 2025. This trademark is owned by Maine Lobster Now LLC. The NOW trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line retail gift shops; On-line wholesale and retail store services featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware; Online retail services through direct solicitation by distributors directed to end-users featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware; Online retail services through direct solicitation by salespersons directed to end-users featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware; Retail on-line ordering services featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware also accessible by telephone, facsimile and mail order; Retail and on-line grocery store services featuring home delivery service
General Information
| Serial Number | 87819753 |
| Word Mark | NOW |
| Filing Date | Monday, March 5, 2018 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, August 29, 2025 |
| Registration Number | 5580132 |
| Registration Date | Tuesday, October 9, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 24, 2018 |
Trademark Statements
| Goods and Services | On-line retail gift shops; On-line wholesale and retail store services featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware; Online retail services through direct solicitation by distributors directed to end-users featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware; Online retail services through direct solicitation by salespersons directed to end-users featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware; Retail on-line ordering services featuring Lobster, Seafood, Desserts, Sides and Appetizers, and kitchenware also accessible by telephone, facsimile and mail order; Retail and on-line grocery store services featuring home delivery service |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Certificate of Correction for Registration | In the statement, line 1, "Maine Lobster Now, LLC" should be deleted and "Maine Lobster Now LLC" should be inserted. |
| Description of Mark | The mark consists of the literal element "NOW" with the letter "O" having a lobster tail come out the bottom and a lobster's claws, eyes, and antennas protrude from the top. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 13, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 19, 2016 |
| First Use In Commerce Date | Thursday, May 19, 2016 |
Trademark Owner History
| Party Name | Maine Lobster Now LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Saco, ME 04072
US |
| Party Name | Maine Lobster Now LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Portland 04102
US |
| Party Name | Maine Lobster Now LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Portland 04102
US |
Trademark Events
| Event Date | Event Description |
| Thursday, March 8, 2018 | NEW APPLICATION ENTERED |
| Tuesday, March 13, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 14, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, June 18, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, June 19, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 4, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 24, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 24, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 9, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 31, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, May 31, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 31, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 31, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 31, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, October 9, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, October 3, 2024 | TEAS SECTION 7 REQUEST RECEIVED |
| Monday, March 10, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, March 19, 2025 | POST REGISTRATION ACTION MAILED - SEC. 7 |
| Friday, March 28, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, August 27, 2025 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Friday, August 29, 2025 | CORRECTION UNDER SECTION 7 - PROCESSED |
| Friday, August 29, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 29, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, September 23, 2025 | NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED |
| Wednesday, June 10, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 10, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 10, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 10, 2026 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
