NOW Trademark

Trademark Overview


On Tuesday, January 2, 1990, a trademark application was filed for NOW with the United States Patent and Trademark Office. The USPTO has given the NOW trademark a serial number of 74015812. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 2, 2022. This trademark is owned by Mirachem Corporation, The. The NOW trademark is filed in the Cosmetics & Cleaning Products category with the following description:

all purpose industrial strength cleaner for household, automotive and marine use for removal of organic substances (such as grease, oil and carbons) and inorganic substances (such as rust, corrosion and water scale) from any surface or material exclusively for sale in the retail market

General Information


Serial Number74015812
Word MarkNOW
Filing DateTuesday, January 2, 1990
Status710 - CANCELLED - SECTION 8
Status DateFriday, December 2, 2022
Registration Number1687467
Registration DateTuesday, May 19, 1992
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 3, 1990

Trademark Statements


Goods and Servicesall purpose industrial strength cleaner for household, automotive and marine use for removal of organic substances (such as grease, oil and carbons) and inorganic substances (such as rust, corrosion and water scale) from any surface or material exclusively for sale in the retail market

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, December 2, 2022
Primary Code003
First Use Anywhere DateFriday, December 15, 1989
First Use In Commerce DateFriday, December 15, 1989

Trademark Owner History


Party NameMARK V INTERNATIONAL, LLC
Party Type41 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressPARADISE VALLEY, AZ 85253

Party NameNOW PRODUCTS, INC.
Party Type40 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressTEMPE, AZ 85281

Party NameMirachem Corporation, The
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressTempe, AZ 85381

Party NameMirachem Corporation, The
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressTempe, AZ 85381

Party NameMirachem Corporation, The
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressTempe, AZ 85381

Trademark Events


Event DateEvent Description
Friday, December 2, 2022CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, May 19, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 24, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, August 24, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 20, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, March 20, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, March 20, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, March 19, 2012TEAS SECTION 8 & 9 RECEIVED
Thursday, January 10, 2008CASE FILE IN TICRS
Wednesday, March 5, 2003REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, March 5, 2003REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, November 18, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, November 18, 2002PAPER RECEIVED
Wednesday, August 26, 1998REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 19, 1992REGISTERED-PRINCIPAL REGISTER
Thursday, November 14, 1991OPPOSITION TERMINATED NO. 999999
Monday, October 21, 1991OPPOSITION DISMISSED NO. 999999
Monday, February 11, 1991OPPOSITION INSTITUTED NO. 999999
Tuesday, July 3, 1990PUBLISHED FOR OPPOSITION
Saturday, June 2, 1990NOTICE OF PUBLICATION
Thursday, April 5, 1990APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 3, 1990EXAMINER'S AMENDMENT MAILED