NOVI Trademark
Trademark Overview
On Wednesday, September 4, 2019, a trademark application was filed for NOVI with the United States Patent and Trademark Office. The USPTO has given the NOVI trademark a serial number of 88604583. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, March 10, 2026. This trademark is owned by Naked Poppy Holdings, Inc.. The NOVI trademark is filed in the Advertising, Business and Retail Services category with the following description:
Providing an online computer database featuring consumer product information in the field of cosmetics, skincare and haircare formulations, household cleaning products and household chemicals; Providing an online computer database featuring consumer product information in the field of chemicals and other ingredients used in manufacture of, and contained in, consumer household products, namely, cosmetics, skincare and haircare formulations, household cleaning products and household chemicals
General Information
| Serial Number | 88604583 |
| Word Mark | NOVI |
| Filing Date | Wednesday, September 4, 2019 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 6177876 |
| Registration Date | Tuesday, October 20, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 4, 2020 |
Trademark Statements
| Goods and Services | Providing an online computer database featuring consumer product information in the field of cosmetics, skincare and haircare formulations, household cleaning products and household chemicals; Providing an online computer database featuring consumer product information in the field of chemicals and other ingredients used in manufacture of, and contained in, consumer household products, namely, cosmetics, skincare and haircare formulations, household cleaning products and household chemicals |
| Translation of Words in Mark | The English translation of "NOVI" in the mark is "TO KNOW HOW". |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, June 6, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, January 31, 2020 |
| First Use In Commerce Date | Friday, January 31, 2020 |
Trademark Owner History
| Party Name | NOVI CONNECT, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | LARKSPUR, CA 94939
US |
| Party Name | Naked Poppy Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94611
US |
| Party Name | Naked Poppy Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94611
US |
| Party Name | Naked Poppy Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94611
US |
Trademark Events
| Event Date | Event Description |
| Saturday, September 7, 2019 | NEW APPLICATION ENTERED |
| Monday, September 16, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 6, 2019 | ASSIGNED TO EXAMINER |
| Friday, December 6, 2019 | NON-FINAL ACTION WRITTEN |
| Friday, December 6, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, December 6, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 5, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, June 5, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, June 6, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 8, 2020 | TEAS AMENDMENT OF USE RECEIVED |
| Tuesday, June 9, 2020 | USE AMENDMENT FILED |
| Tuesday, June 9, 2020 | AMENDMENT TO USE PROCESSING COMPLETE |
| Wednesday, June 10, 2020 | USE AMENDMENT ACCEPTED |
| Wednesday, June 10, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, June 11, 2020 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Tuesday, June 23, 2020 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Wednesday, July 15, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 4, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 4, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 20, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, November 25, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, January 13, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, October 20, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, October 20, 2025 | TEAS SECTION 8 RECEIVED |
| Sunday, March 8, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, March 10, 2026 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, March 10, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
