NOVELAVO WELLNESS & BEAUTY Trademark
Trademark Overview
On Monday, January 5, 2026, a trademark application was filed for NOVELAVO WELLNESS & BEAUTY with the United States Patent and Trademark Office. The USPTO has given the NOVELAVO WELLNESS & BEAUTY trademark a serial number of 99577393. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 2, 2026. This trademark is owned by Ecomenzo LLC. The NOVELAVO WELLNESS & BEAUTY trademark is filed in the Furniture Products category with the following description:
Pillows used for cradling, supporting, propping and feeding babies not for medical or therapeutic purposes; Wearable travel pillow with a storage compartment; Head positioning pillows for babies; Head supporting pillows that may be attached to during feeding; Nursing pillows; Neck-supporting pillows; Head supporting pillows; Head supporting pillows for attachment to child car seats; Neck pillows; U-shaped pillows; Foam pillows
General Information
| Serial Number | 99577393 |
| Word Mark | NOVELAVO WELLNESS & BEAUTY |
| Filing Date | Monday, January 5, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 2, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Pillows used for cradling, supporting, propping and feeding babies not for medical or therapeutic purposes; Wearable travel pillow with a storage compartment; Head positioning pillows for babies; Head supporting pillows that may be attached to during feeding; Nursing pillows; Neck-supporting pillows; Head supporting pillows; Head supporting pillows for attachment to child car seats; Neck pillows; U-shaped pillows; Foam pillows |
| Pseudo Mark | NOVELAVO WELLNESS AND BEAUTY |
| Description of Mark | The mark consists of "NOVELAVO" with two leaves, four dots, and 2 stars over the wording, all above "WELLNESS & BEAUTY". |
| NOT AVAILABLE | "WELLNESS & BEAUTY" |
Classification Information
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 5, 2026 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Ecomenzo LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | KALISPELL, MT 59901
US |
| Party Name | Ecomenzo LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | KALISPELL, MT 59901
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 5, 2026 | NEW APPLICATION ENTERED |
| Monday, January 5, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, March 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, March 29, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, April 2, 2026 | ASSIGNED TO EXAMINER |
| Friday, April 3, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, April 3, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, April 3, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 6, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, May 6, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 6, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 27, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 2, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 2, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
