| Serial Number | 99577393 |
| Word Mark | NOVELAVO |
| Filing Date | Monday, January 5, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Monday, January 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of The mark consists of the stylized wording “NOVELAVO”. Below the wording “NOVELAVO” is the slogan “WELLNESS & BEAUTY”. Above the letter “e” in “NOVELAVO” are two leaves, and above the letter “l” are several sparkle elements. |
| Goods and Services | Pillows used for cradling, supporting, propping and feeding babies not for medical or therapeutic purposes; Wearable travel pillow with a storage compartment; Head positioning pillows for babies; Head supporting pillows that may be attached to during feeding; Nursing pillows; Neck-supporting pillows; Head supporting pillows; Head supporting pillows for attachment to child car seats; Neck pillows; U-shaped pillows; Foam pillows |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 5, 2026 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Ecomenzo LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | KALISPELL, MT 59901 |
| Event Date | Event Description |
| Monday, January 5, 2026 | NEW APPLICATION ENTERED |
| Monday, January 5, 2026 | APPLICATION FILING RECEIPT MAILED |