| Serial Number | 99435416 |
| Word Mark | NOVATHRIVE |
| Filing Date | Thursday, October 9, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 30, 2026 |
| Goods and Services | Online retail store services featuring a wide variety of consumer goods; On-line retail store services featuring health, wellness, and lifestyle products, namely, cosmetics, home goods, apparel, accessories being jackets, sunglasses, and hats, bags, drinkware, decorative items being wall art and lighting, wellness products, and gifts |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Harris Performance Media Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sheridan, WY 82801 US |
| Party Name | Harris Performance Media Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Sheridan, WY 82801 US |
| Event Date | Event Description |
| Thursday, October 9, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 13, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 27, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 4, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 4, 2026 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 4, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, May 28, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, May 28, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 30, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 24, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 30, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 30, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |