| Serial Number | 98480213 |
| Word Mark | NOT YOUR MOTHER'S |
| Filing Date | Tuesday, April 2, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 17, 2024 |
| Registration Number | 7613717 |
| Registration Date | Tuesday, December 17, 2024 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 29, 2024 |
| Description of Mark | The mark consists of the words "NOT YOUR MOTHER'S" with a heart in the place of the "O" between the "M" and the "T" in "MOTHER'S". |
| Goods and Services | Hair cleaning preparations; hair care preparations; hair styling preparations |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 2, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, December 31, 2022 |
| First Use In Commerce Date | Saturday, December 31, 2022 |
| Party Name | DeMert Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tampa, FL 33607 |
| Party Name | DeMert Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lutz, FL 33549 |
| Party Name | DeMert Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lutz, FL 33549 |
| Event Date | Event Description |
| Tuesday, April 2, 2024 | NEW APPLICATION ENTERED |
| Wednesday, July 17, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, July 17, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, September 19, 2024 | ASSIGNED TO EXAMINER |
| Friday, September 20, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 29, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, October 9, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 29, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 17, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 17, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, February 17, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, February 17, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 17, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, February 17, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 17, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |