Trademark Overview
On Thursday, July 16, 2026, a trademark application was filed for NOT YOUR BASIC with the United States Patent and Trademark Office. The USPTO has given the NOT YOUR BASIC trademark a serial number of 99945553. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, July 16, 2026. This trademark is owned by AX Beauty Brands Global LLC. The NOT YOUR BASIC trademark is filed in the Cosmetics & Cleaning Products category with the following description:
(Based on Use) Eau de parfum; Non-medicated skin care preparation, namely, body mist; Non-medicated hair mists; Fragrances for personal use (Based on Intent to Use) Lip balm; Non-medicated serums for use on lips; Non-medicated lip care preparations; Perfumes in solid form; Body lotion; Body scrubs; Ampoules sold filled with beauty serums for use on the body; Body wash; Body oil; Non-medicated body care preparations, namely, body toners; Body masks; Air fragrance reed diffusers; Reed diffusers comprised of scented oils and also including reeds and a diffuser container
