NO SHORTCUTS. NO EXCUSES. Trademark

Trademark Overview


On Monday, August 30, 2021, a trademark application was filed for NO SHORTCUTS. NO EXCUSES. with the United States Patent and Trademark Office. The USPTO has given the NO SHORTCUTS. NO EXCUSES. trademark a serial number of 97001290. The federal status of this trademark filing is REGISTERED as of Tuesday, October 28, 2025. This trademark is owned by FL101, Inc.. The NO SHORTCUTS. NO EXCUSES. trademark is filed in the Light Beverage Products category with the following description:

Beer, low-carb beer, low-alcohol beer, malt beer, malt liquor, ale, lager, stout, porter, and pilsner; beer-based coolers; non-alcoholic aperitifs and non-alcoholic beer; non-alcoholic cocktail mixes; non-alcoholic cocktails; energy drinks; sports drinks; isotonic drinks; concentrates, syrups and powders used in the preparation of soft drinks, sports drinks, energy drinks and fruit-flavored beverages; non-alcoholic essences for use in making soft drinks, sports drinks, energy drinks and fruit-flavored beverages; flavored syrup preparations for making soft drinks, sports drinks, energy drinks and fruit drinks; sweet cider
no shortcuts. no excuses.

General Information


Serial Number97001290
Word MarkNO SHORTCUTS. NO EXCUSES.
Filing DateMonday, August 30, 2021
Status700 - REGISTERED
Status DateTuesday, October 28, 2025
Registration Number8005206
Registration DateTuesday, October 28, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 19, 2022

Trademark Statements


Goods and ServicesBeer, low-carb beer, low-alcohol beer, malt beer, malt liquor, ale, lager, stout, porter, and pilsner; beer-based coolers; non-alcoholic aperitifs and non-alcoholic beer; non-alcoholic cocktail mixes; non-alcoholic cocktails; energy drinks; sports drinks; isotonic drinks; concentrates, syrups and powders used in the preparation of soft drinks, sports drinks, energy drinks and fruit-flavored beverages; non-alcoholic essences for use in making soft drinks, sports drinks, energy drinks and fruit-flavored beverages; flavored syrup preparations for making soft drinks, sports drinks, energy drinks and fruit drinks; sweet cider
Pseudo MarkNO SHORT CUTS NO EXCUSES

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, October 13, 2021
Primary Code032
First Use Anywhere DateMonday, January 31, 2022
First Use In Commerce DateMonday, January 31, 2022

Trademark Owner History


Party NameFL101, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAustin, TX 78701

Party NameFL101, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAustin, TX 78701

Party NameFL101, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10036

Trademark Events


Event DateEvent Description
Thursday, September 2, 2021NEW APPLICATION ENTERED
Wednesday, October 13, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, December 17, 2021ASSIGNED TO EXAMINER
Friday, December 17, 2021NON-FINAL ACTION WRITTEN
Friday, December 17, 2021NON-FINAL ACTION E-MAILED
Friday, December 17, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, December 17, 2021NON-FINAL ACTION WRITTEN
Friday, December 17, 2021NON-FINAL ACTION E-MAILED
Friday, December 17, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 14, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 14, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 15, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 16, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 29, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 19, 2022PUBLISHED FOR OPPOSITION
Tuesday, July 19, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 13, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, March 13, 2023SOU TEAS EXTENSION RECEIVED
Monday, March 13, 2023SOU EXTENSION 1 FILED
Monday, March 13, 2023SOU EXTENSION 1 GRANTED
Wednesday, March 15, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, September 13, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, September 13, 2023SOU EXTENSION 2 FILED
Wednesday, September 13, 2023SOU EXTENSION 2 GRANTED
Friday, September 15, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 13, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, March 13, 2024SOU EXTENSION 3 FILED
Wednesday, March 13, 2024SOU EXTENSION 3 GRANTED
Thursday, March 14, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, April 10, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 10, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 10, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 10, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 10, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 13, 2024SOU TEAS EXTENSION RECEIVED
Friday, September 13, 2024SOU EXTENSION 4 FILED
Friday, September 13, 2024SOU EXTENSION 4 GRANTED
Friday, September 13, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, March 12, 2025SOU TEAS EXTENSION RECEIVED
Tuesday, July 8, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, March 11, 2025SOU EXTENSION 5 FILED
Tuesday, July 8, 2025SOU EXTENSION 5 GRANTED
Tuesday, July 8, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 11, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 11, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 11, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 11, 2025TEAS STATEMENT OF USE RECEIVED
Thursday, September 11, 2025USE AMENDMENT FILED
Friday, September 12, 2025STATEMENT OF USE PROCESSING COMPLETE
Sunday, October 5, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sunday, October 5, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 28, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, October 28, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED