| Serial Number | 97499199 |
| Word Mark | NEWDAY |
| Filing Date | Tuesday, July 12, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 9, 2024 |
| Registration Number | 7271410 |
| Registration Date | Tuesday, January 9, 2024 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 9, 2023 |
| Pseudo Mark | NEW DAY |
| Goods and Services | Mattresses |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, August 1, 2022 |
| Primary Code | 020 |
| First Use Anywhere Date | Monday, May 15, 2023 |
| First Use In Commerce Date | Monday, May 15, 2023 |
| Party Name | Purple Innovation, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lehi, UT 84043 |
| Party Name | Purple Innovation, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lehi, UT 84043 |
| Party Name | Purple Innovation, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lehi, UT 84043 |
| Event Date | Event Description |
| Wednesday, March 20, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 20, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 20, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, January 9, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, January 9, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 5, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, December 4, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, December 2, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 20, 2023 | USE AMENDMENT FILED |
| Friday, December 1, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, November 20, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 4, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 9, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 9, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 19, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, March 30, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 29, 2023 | ASSIGNED TO EXAMINER |
| Monday, August 1, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 15, 2022 | NEW APPLICATION ENTERED |