| Serial Number | 98573910 |
| Word Mark | NEW STANDARD |
| Filing Date | Wednesday, May 29, 2024 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, July 31, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 19, 2025 |
| Goods and Services | Marketing advisory services; Marketing consulting; Marketing consulting, namely, development of marketing campaigns for others; Marketing services; Direct marketing services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 29, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | New Standard Collective LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Glendale, AZ 85308 |
| Event Date | Event Description |
| Wednesday, May 29, 2024 | NEW APPLICATION ENTERED |
| Tuesday, August 13, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, December 11, 2024 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, December 11, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, December 11, 2024 | SUSPENSION LETTER WRITTEN |
| Wednesday, December 11, 2024 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, April 15, 2025 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, April 15, 2025 | SUSPENSION LETTER WRITTEN |
| Tuesday, April 15, 2025 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Wednesday, July 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |