| Serial Number | 99282872 |
| Word Mark | NEW MIX PALOMA |
| Filing Date | Monday, July 14, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, March 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 24, 2026 |
| Goods and Services | Alcoholic mixed beverages except beers; Alcoholic beverages except beers |
| Indication of Colors claimed | The color(s) blue, green, yellow, grey, black, white, and red is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized words NEW MIX in red outlined by white with black shadow presented in a series of green, yellow, and grey concentric ovals all within a blue background and border, the grey oval on the outside also having a tail extending at the bottom. The stylized word PALOMA in white is presented below NEW MIX within a blue box that extends inward from the outside border. |
| NOT AVAILABLE | MIX and PALOMA |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 14, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Monday, October 20, 2025 |
| First Use In Commerce Date | Monday, October 20, 2025 |
| Party Name | Brown-Forman Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40210 US |
| Event Date | Event Description |
| Monday, July 14, 2025 | NEW APPLICATION ENTERED |
| Monday, July 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, October 26, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, October 26, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 4, 2025 | ASSIGNED TO EXAMINER |
| Thursday, December 11, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Thursday, December 11, 2025 | USE AMENDMENT FILED |
| Thursday, December 11, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Monday, February 23, 2026 | USE AMENDMENT ACCEPTED |
| Thursday, February 26, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, February 26, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, February 26, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 27, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 27, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 27, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 2, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |