| Serial Number | 77942685 |
| Word Mark | NEW LOOK. NEW DAY. WHO KNEW. |
| Filing Date | Tuesday, February 23, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 28, 2017 |
| Registration Number | 3895410 |
| Registration Date | Tuesday, December 21, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 13, 2010 |
| Goods and Services | Retail department store services, retail mail order catalog services, and computerized online retail department store services in the fields of cosmetics, jewelry, luggage, handbags, furniture, picture frames, lamps, dinnerware, glassware, wearing apparel and footwear for men, women, and children, bedding, window coverings and window hardware, towels, table linens, rugs, exercise equipment, pet accessories, decorative home furnishings items, small electric appliances |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 28, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, February 25, 2010 |
| First Use In Commerce Date | Thursday, February 25, 2010 |
| Party Name | J. C. Penney Corporation, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | J. C. Penney Corporation, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Party Name | J. C. Penney Corporation, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Plano, TX 75024 |
| Event Date | Event Description |
| Friday, July 28, 2017 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, July 13, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, December 21, 2015 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 5, 2013 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, December 21, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Friday, November 19, 2010 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, November 18, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, November 18, 2010 | ASSIGNED TO LIE |
| Thursday, November 18, 2010 | ASSIGNED TO LIE |
| Tuesday, November 16, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, November 16, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, November 11, 2010 | USE AMENDMENT FILED |
| Thursday, November 11, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 10, 2010 | REVIEW OF CORRESPONDENCE COMPLETE |
| Wednesday, November 10, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, October 28, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, September 7, 2010 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 13, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 13, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, June 10, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, June 10, 2010 | ASSIGNED TO LIE |
| Wednesday, May 26, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 26, 2010 | ASSIGNED TO EXAMINER |
| Friday, March 5, 2010 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Friday, March 5, 2010 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, March 1, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Friday, February 26, 2010 | NEW APPLICATION ENTERED IN TRAM |