NEW LEAF A HEALTHIER ALTERNATIVE Trademark
Trademark Overview
On Friday, March 25, 2022, a trademark application was filed for NEW LEAF A HEALTHIER ALTERNATIVE with the United States Patent and Trademark Office. The USPTO has given the NEW LEAF A HEALTHIER ALTERNATIVE trademark a serial number of 97331130. The federal status of this trademark filing is REGISTERED as of Tuesday, May 16, 2023. This trademark is owned by Keefe Group, LLC. The NEW LEAF A HEALTHIER ALTERNATIVE trademark is filed in the Pharmaceutical Products and Meat & Processed Food Products categories with the following description:
Dairy-based powders for making dairy-based food beverages and shakes
Protein supplement shakes
General Information
| Serial Number | 97331130 |
| Word Mark | NEW LEAF A HEALTHIER ALTERNATIVE |
| Filing Date | Friday, March 25, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 16, 2023 |
| Registration Number | 7053019 |
| Registration Date | Tuesday, May 16, 2023 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 28, 2023 |
Trademark Statements
| Description of Mark | The mark consists of the words "new leaf" underscored and inside a depiction of a leaf, which is to the left of the words "A Healthier" above "Alternative". |
| Goods and Services | Dairy-based powders for making dairy-based food beverages and shakes |
| Goods and Services | Protein supplement shakes |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 30, 2022 |
| Primary Code | 005 |
| First Use Anywhere Date | Sunday, January 1, 2017 |
| First Use In Commerce Date | Sunday, January 1, 2017 |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 30, 2022 |
| Primary Code | 029 |
| First Use Anywhere Date | Sunday, January 1, 2017 |
| First Use In Commerce Date | Sunday, January 1, 2017 |
Trademark Owner History
| Party Name | Keefe Group, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63132 |
| Party Name | Keefe Group, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63132 |
| Party Name | Keefe Group, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | St. Louis, MO 63132 |
Trademark Events
| Event Date | Event Description |
| Thursday, March 31, 2022 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, March 29, 2022 | NEW APPLICATION ENTERED |
| Wednesday, March 30, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, January 9, 2023 | ASSIGNED TO EXAMINER |
| Tuesday, January 24, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 8, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 28, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 28, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 16, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 16, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Thursday, September 5, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
