NEW DIRECTIONS Trademark

Trademark Overview


On Saturday, October 18, 2008, a trademark application was filed for NEW DIRECTIONS with the United States Patent and Trademark Office. The USPTO has given the NEW DIRECTIONS trademark a serial number of 77595562. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, September 11, 2018. This trademark is owned by Blue Cross and Blue Shield of Kansas City. The NEW DIRECTIONS trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:

Providing health information, namely, conducting programs to provide support, information and education to employees, employers and health plan providers in the field of behavioral health
new directions

General Information


Serial Number77595562
Word MarkNEW DIRECTIONS
Filing DateSaturday, October 18, 2008
Status800 - REGISTERED AND RENEWED
Status DateTuesday, September 11, 2018
Registration Number3626704
Registration DateTuesday, May 26, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 10, 2009

Trademark Statements


Goods and ServicesProviding health information, namely, conducting programs to provide support, information and education to employees, employers and health plan providers in the field of behavioral health

Classification Information


International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, October 22, 2008
Primary Code044
First Use Anywhere DateThursday, September 16, 2004
First Use In Commerce DateThursday, September 16, 2004

Trademark Owner History


Party NameNEW DIRECTIONS BEHAVIORAL HEALTH, L.L.C.
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressOverland Park, KS 66211

Party NameBlue Cross and Blue Shield of Kansas City
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressKansas City, MO 64108

Party NameBlue Cross and Blue Shield of Kansas City
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressKansas City, MO 64108

Party NameBlue Cross and Blue Shield of Kansas City
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressKansas City, MO 64108

Trademark Events


Event DateEvent Description
Tuesday, March 28, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 28, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 28, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 4, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 4, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 4, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, November 4, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 4, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 4, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 4, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 4, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 4, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, November 4, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 4, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 4, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, October 16, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 16, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, October 16, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 16, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 30, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 30, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 30, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, June 30, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, June 30, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, September 11, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, September 11, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, September 11, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, September 11, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 30, 2018TEAS SECTION 8 & 9 RECEIVED
Saturday, May 26, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, November 26, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 1, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, October 1, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, October 1, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 24, 2014TEAS SECTION 8 & 15 RECEIVED
Tuesday, May 26, 2009REGISTERED-PRINCIPAL REGISTER
Friday, May 8, 2009TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 10, 2009PUBLISHED FOR OPPOSITION
Wednesday, February 18, 2009NOTICE OF PUBLICATION
Wednesday, February 4, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 4, 2009ASSIGNED TO LIE
Friday, January 23, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 21, 2009ASSIGNED TO EXAMINER
Wednesday, October 22, 2008NEW APPLICATION ENTERED