NEW DIMENSION OF BRIGHTNESS Trademark
Trademark Overview
On Friday, June 6, 2025, a trademark application was filed for NEW DIMENSION OF BRIGHTNESS with the United States Patent and Trademark Office. The USPTO has given the NEW DIMENSION OF BRIGHTNESS trademark a serial number of 99221587. The federal status of this trademark filing is REGISTERED as of Tuesday, June 23, 2026. This trademark is owned by Colgate-Palmolive Company. The NEW DIMENSION OF BRIGHTNESS trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Toothpaste
General Information
| Serial Number | 99221587 |
| Word Mark | NEW DIMENSION OF BRIGHTNESS |
| Filing Date | Friday, June 6, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 8319110 |
| Registration Date | Tuesday, June 23, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 19, 2025 |
Trademark Statements
| Goods and Services | Toothpaste |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 6, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, January 1, 2026 |
| First Use In Commerce Date | Thursday, January 1, 2026 |
Trademark Owner History
| Party Name | Colgate-Palmolive Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022
US |
| Party Name | Colgate-Palmolive Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022
US |
| Party Name | Colgate-Palmolive Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10022
US |
Trademark Events
| Event Date | Event Description |
| Friday, June 6, 2025 | NEW APPLICATION ENTERED |
| Friday, June 6, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 6, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, July 9, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, July 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 13, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 19, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 19, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 14, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, January 15, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, January 15, 2026 | USE AMENDMENT FILED |
| Wednesday, May 20, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, May 29, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, May 29, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Wednesday, June 10, 2026 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 10, 2026 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, June 10, 2026 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, June 10, 2026 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, June 10, 2026 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, June 23, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 23, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 23, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
