| Serial Number | 73795730 |
| Word Mark | NEW CONCEPT |
| Filing Date | Tuesday, April 25, 1989 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 22, 2021 |
| Registration Number | 1574236 |
| Registration Date | Tuesday, January 2, 1990 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 10, 1989 |
| Goods and Services | DENTIFRICE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 22, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, March 31, 1984 |
| First Use In Commerce Date | Sunday, November 30, 1986 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 40 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | PLEASANTON, CA 94588 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94111 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94111 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94111 |
| Event Date | Event Description |
| Friday, October 22, 2021 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, January 2, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, April 27, 2010 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 27, 2010 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 21, 2010 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Thursday, January 21, 2010 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, January 20, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, December 18, 2009 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, November 26, 2008 | CASE FILE IN TICRS |
| Thursday, July 20, 2000 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, July 20, 2000 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, December 22, 1999 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Monday, June 24, 1996 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, December 27, 1995 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, January 2, 1990 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 10, 1989 | PUBLISHED FOR OPPOSITION |
| Saturday, September 9, 1989 | NOTICE OF PUBLICATION |
| Monday, July 3, 1989 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 3, 1989 | ASSIGNED TO EXAMINER |