| Serial Number | 73715736 |
| Word Mark | NEW CONCEPT |
| Filing Date | Wednesday, March 9, 1988 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 15, 2021 |
| Registration Number | 1522308 |
| Registration Date | Tuesday, January 31, 1989 |
| Mark Drawing | 3T21 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 8, 1988 |
| Goods and Services | DENTIFRICE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 051 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 15, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, March 31, 1984 |
| First Use In Commerce Date | Saturday, March 31, 1984 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | PLEASANTON, CA 94588 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94111 |
| Party Name | SHAKLEE CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | SAN FRANCISCO, CA 94111 |
| Event Date | Event Description |
| Friday, October 15, 2021 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, January 31, 2018 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, June 26, 2009 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, June 26, 2009 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, May 28, 2009 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, May 28, 2009 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, February 26, 2009 | UNDELIVERABLE MAIL - NO ACTION TAKEN |
| Wednesday, February 11, 2009 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, February 11, 2009 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, January 30, 2009 | ASSIGNED TO PARALEGAL |
| Tuesday, January 27, 2009 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, July 28, 2008 | CASE FILE IN TICRS |
| Wednesday, September 13, 1995 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, January 20, 1995 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Tuesday, January 31, 1989 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 8, 1988 | PUBLISHED FOR OPPOSITION |
| Saturday, October 8, 1988 | NOTICE OF PUBLICATION |
| Friday, August 26, 1988 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 15, 1988 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 7, 1988 | NON-FINAL ACTION MAILED |
| Friday, May 6, 1988 | ALLOWANCE/COUNT WITHDRAWN |